VICTORIA, BC – Robin Heppell, CFSP, president of FuneralFuturist.com, will make two key presentations at the two-day 2009 Fall Forum offered by the International Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent funeral homes exceptional. Heppell’s first presentation,…
It could be you! I received a call today from Lucky Dog Films looking for a Funeral Director to star in their new Reality TV Show. Here are the details: Do you think your family business and the business of running your family might make…
Funeral Industry Technology: As a follow up to the Funeral Facebook Formula class in May, I showcased my “Information Gathering Dashboard” and I promised that I would make a video on how you can create one for yourself – here it is…
When I was young and visiting my Grandparents at the family funeral home – EganFuneralHome.com in Bolton, Ontario – I would spend a lot of time with him walking into town, going to the post office and running other errands. I was always amazed about…
It seems like Funeral Directors are going “Facebook Crazy” – every day I am receiving friend requests from Funeral Directors and seeing Funeral Homes creating profiles, pages, and groups. The problem is that I see a ton of mistakes being made – most inadvertently because…
Host Your Own Funeral Home Radio Show through Podcasting Although this might be pushing the envelope for everyone save the most tech-savvy funeral director, this is a cost effective initiative would allow a funeral home to start its “narrowcasting” marketing campaign. In the past (and…
MEDIA RELEASE: NJSFDA Convention and Expo. Robin Heppell addresses Funeral Directors on Reaching Your Community Via Offering the same quality programming and networking you have come to expect from the New Jersey State Funeral Directors Association (NJSFDA), Robin Heppell has been requested to speak at…
In my time of the world of preneed, I have observed two types of sales reps: Pit Bulls Golden Retrievers Pit Bulls are reps who work more leads (to the bone) and get more sales. These are usually professional sales people that have come into…
Jake Johnson of the Johnson Consulting Group just told me about a great package of tools and resources that they are giving away to the funeral industry. Jake said the reason why they are doing this is to make sure funeral firms like yours are…