While conducting Funeral Guru interviews at the NFDA Convention in Boston, I was attending Tributes.com’s Jeff Taylor’s presentation “Evolution of the Obituary” and hit the record button. Here is the entire presentation – it is just over an hour long. The audio is sometimes tough to hearin the last 20 minutes with the panelists, but listen closely – there are some great insights how funeral homes are taking control of the obituary back.
About Robin Heppell
Robin Heppell, CFSP, combines his expertise in marketing & technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve. Connect with me on Google+.