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Google Ads for Funeral Homes 101: Campaign Setup
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In this episode, Rob Heppell breaks down the essentials of setting up Google Ads campaigns for funeral homes and cremation providers. He covers key strategies, including bidding methods, location settings, Ad Rank, and negative keywords to optimize ad spend. Rob also explains how to avoid wasting budget on unrelated searches and improve Return on Ad Spend (ROAS). 馃摙 Listen now…
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Rob’s Marketing Strategies to Make to Help Online Cremation Firms Go From 0 to 7 Figures in 5 Years
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In this episode, Rob Heppell shares how he helped build a successful online cremation business from scratch to a seven-figure exit in just five years. He outlines key marketing strategies, including targeted Google Ads, optimized website design, and audience-driven messaging, while discussing the importance of ROAS (Return on Ad Spend) and long-term business growth. 馃摙 Listen now to learn how…
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How WordPress can help Funeral Homes and Cremation Providers
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In this episode, Rob Heppell shares why he chose WordPress as the go-to Content Management System (CMS) for funeral home and cremation arrangement websites. He explores its SEO-friendly features, customization options, and scalability, highlighting how funeral professionals can leverage WordPress for better online visibility and marketing success. 馃摙 Listen now to discover how WordPress can enhance your funeral home鈥檚 digital…
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From Simple Obituary Discovery to Digital Marketing Agency
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In this episode, Rob Heppell explores the evolution of Funeral Results Marketing, from obituary SEO in the 1990s to a leading digital marketing agency for funeral homes. He discusses website evolution, SEO strategies, Google Ads, cremation arrangements, and marketing challenges in the industry. 馃摙 Listen now to discover how digital marketing can transform your funeral home鈥檚 online presence!