JUST RELEASED! John Callaghan’s 2010 Edition of his Strategic Marketing Plan You’ve heard of John Callaghan, haven’t you? To refresh your memory, he’s one of the industry’s top speakers on funeral home marketing. In his book, “Strategic Marketing Plan for Funeral Service Professionals” he reveals…
My two main predictions can also be taken as warnings. They are strategies being played out on the internet right now and will only become more of a factor in 2010 – not that they will harm your business dramatically in 2010 but they will…
You may have received an email from Mike Kubasak today his Price Shopper program. In the holiday spirit, I thought that I should share with you a SECRET TIP that you can use the next time you get a Price Shopper that will INSTANTLY build…
While conducting Funeral Guru interviews at the NFDA Convention in Boston, I was attending Tributes.com’s Jeff Taylor’s presentation “Evolution of the Obituary” and hit the record button. Here is the entire presentation – it is just over an hour long. The audio is sometimes tough…
I will be presenting at the Kates-Boylston’s 4th Annual Funeral Service Business Plan Conference being held Nov. 19-20 in Clearwater Beach, Fla. Here is a 15:53 minute video where I pull back the curtain and show you my planning and brainstorming process when I create…
After the webinar the FuneralOne’s Joe Joachim held at the beginning of September, I was bombarded with requests about my opinion of the their new funeral website platform. Now usually I would answer those requests in private, but Joe (or his team) started to promote…
If you are interested in the “Technology Track” at the ICCFA 2010 Convention, please watch this video and add your name to the “Early Notification List” below.
VICTORIA, BC – Robin Heppell, CFSP, president of FuneralFuturist.com, will make two key presentations at the two-day 2009 Fall Forum offered by the International Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent funeral homes exceptional. Heppell’s first presentation,…
It could be you! I received a call today from Lucky Dog Films looking for a Funeral Director to star in their new Reality TV Show. Here are the details: Do you think your family business and the business of running your family might make…