Mistakes Made with Price Shoppers – I hope you don’t make them – Free Teleseminar
October 20, 2008
Winning or losing price shoppers can found a profound effect on your firm – the more you win, the more profitable you will be AND at the same time, you are weakening the competition!
Mike Kubasak and I held a teleseminar in August about Price Shoppers: “Handling Price Shoppers is Easier When You Differentiate Yourself” – over 400 funeral professionals registered!
At the end of the call we said that we would address this issue again. So Mike suggested that we tackle some of the mistakes that he has observed over the years. So this Thursday, we are going to have another telesemar…
10 Biggest Mistakes Funeral Directors Make on the
Phone when Dealing with Price Shoppers Teleseminar
Date: Thursday, October 23, 2008
Time: 2 PM Eastern / 11 AM Pacific
Register for the Teleseminar Now!
Also, if you cannot make it on Thursday, make sure that you register anyway so that I can can get a link to you for the replay. From some of the feedback we received from the summer teleseminar, we heard that many firms used the recordings for staff meetings and training – Great Idea!
Register now at: Price Shopper Biggest Mistakes Teleseminar <=== Don’t miss this!
I hope that you can join us on the call on Thursday! I’m sure that this will be an entertaining session as well.
…Hepp
Free Business Strategy Lesson for Funeral Managers
June 18, 2008
As promised, I was able to pull in a favor – and I know that you will enjoy it and also find it very useful. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company.
Topic: Business Analysis Tools for Funeral Home Managers
You can listen to the recording, but you must register by going to:
www.FuneralManagerSecrets.com
We demonstrate how to apply the following business analysis tools to the funeral industry:
- PEDST Analysis to look at external factors: Political, Economic, Demographic, Social, and Technological
- Five Forces of Competition analyzes: Power of Buyers, Power of Suppliers, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry (you vs. the funeral home down the street)
- SWOT Analysis will look internally at your: Strengths, Weaknesses, Opportunities and Threats.
Then you will have all you need to leap ahead of your competition.
Register now and receive the Strategy Guide in advance so that you and your management team can use this as a brainstorming session or as a benchmark for your ongoing Strategic Plan.
www.FuneralManagerSecrets.com
Unfortunately, the training that we funeral directors receive from mortuary school doesn’t teach us to be funeral strategists. I found myself in the same position, but in our market – high cremation, highly competitive market with discounters and memorial societies – I felt that I needed some business strategy education right away. So I went back to university and received my business degree in Entrepreneurial Management. The greatest skill that I learned in the entire program was how to use some Strategic Analysis Tools. Instead of you having to go back to university for an MBA, I want to share with you these tools and how they can be applied to your own funeral operations in your own market.
Dr. Mainprize holds a Doctorate in Entrepreneurship, is an internationally renowned professor who lectures to business owners about the strength of their business model and will share with you what strategies you can use to separate you from your competitors.
During this teleseminar you will learn how to apply these 3 KEY ANALYSIS tools to take you from a high overview look at factors that affect our industry and your market and then laser-focus in on your firm and start to differentiate you from your competition.
I hope that you can join Dr. Mainprize and me for the free teleseminar. Register right now . . .
www.FuneralManagerSecrets.com
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PS: Feel free to forward this invitation to your friends and collegues in funeral service
