The Ultimate Funeral Marketing Seminar is Back!

Video thumbnail for wistia video The Ultimate Funeral Marketing Seminar is Back!-Funeral Futurist

Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events in 2014? This event actually walks attendees through the creation of their funeral home marketing plan from A to Z following the Funeral Marketing Blueprint method. This Blueprint will be unveiled at the “Be A Funeral Marketing Rock Star” event in February 18, 19 & 20, 2014 at the Planet Hollywood Hotel and Casino in Las Vegas, Nevada. http://www.FuneralRockStars.com/live Las Vegas, Nevada, December 12,… [Read More ...]

Free Pass to NFDA 2013 in Austin – Complimentary One Day, Expo Only Registration Form

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http://www.youtube.com/watch?v=W0vegiyQdUo”

Join me at Booth # 2241 at the NFDA 2013 Convention in Austin, Texas from October 21 to 23.  Watch the video to see what you will get when you pop by the booth to visit. Make sure that you register for your 1 day expo pass and claim your bonus prize (details inside the video).  Please let me know which video you like better – leave a comment below with #NFDASnappy or #NFDAHonkyTonk “Snappy” NFDA 2013 Convention Free Expo Pass Video “Honky Tonk” NFDA 2013 Convention Free Expo Pass Video If you get your free expo pass from Funeral… [Read More ...]

How To Deal With Negative Online Reviews

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http://www.youtube.com/watch?v=-j-G9cuc0-U”

In this episode, I’m going to share with you my strategy on how to deal with online reviews: how to get nasty ones removed (or at least not look as bad) and how to get a steady stream of positive reviews… In this video: 00:53 – How did you feel when you get a negative review? 02:44 – Is the complaint legitimate 05:35 – The Olive Branch Approach 06:49 – Cultivating positive reviews 08:41 – Why client families with Gmail accounts are great for leaving online reviews 10:25 – Your After Care Specialist can generate the best online reviews 11:39… [Read More ...]

Beware of the Difference Between Opinions and Advice

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http://www.youtube.com/watch?v=HHEk7eSBck4″

As you will learn in this episode, this topic is always apparent to me ever since it hit me over the head in 1997 and I think that it is something that you should think about every so often (or even daily)… Topics discussed / In this video: 02:34 – Who scored on Hepp who also hoisted the Stanley Cup? 03:24 – Started my apprenticeship with McCalls 04:04 – An epiphany in Las Vegas 06:07 – Opinions are like a nose, everyone has one 07:30 – Have you embalmed as many bodies as me? 09:32 – I’m not picking on hospice … [Read More ...]

Google AdWords Campaign & Ad Group Setup for Funeral Homes

Robin Heppell Setting Up Google AdWords for Funeral Homes
http://www.youtube.com/watch?v=gf_Q_sbDTxM”

I get a lot of questions about what is the best way to set up a Google AdWords account for funeral homes – and I have seen a lot of AdWords accounts that haven’t been set up properly, so here is what I recommend… 00:39 – Very effective marketing tool. 01:20 – Is click fraud a tongue twister 03:08 – Setting up your initial Google AdWords campaign 03:55 – Setting up your ad groups 06:05 – Not all keywords are good for you 07:58 – If you have multiple locations, do this 11:15 – Get the Funeral Home edition of… [Read More ...]

See Hepp Live Fall 2013 | The Season for Competitive Advantage

Fall 2013 - Hepp's Live Events

I wanted you to mark your calendars now because this fall is going to be the Season of Competitive Advantage for your firm! I have 3 live presentations – September, October and November – where I am going to share with you my best and latest strategies that will give you and your funeral home a competitive advantage. September: Funeral Bootcamp Series in Cleveland, Ohio I will be presenting my Supercharging Your Website and Web Presence Workshop – more details here. October: NFDA Convention in Austin, Texas I will be presenting a two hour workshop: Winning More Calls with Google… [Read More ...]

2013 Virtual Marketing Calendar

Click to download

Here is your free 2013 Virtual Marketing Calendar to help you plan out your funeral home or cemetery marketing and advertising topics for the year. Funeral-Social-Media-Marketing-Calendar-2013 Click to download the 2013 Virtual Marketing Calendar.

How to share timely information on your blog and social media

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(feel free to share or embed this video if you find it helpful: http://www.youtube.com/watch?v=1sAuURAk0ms) Thank you to Dr. Alan Wolfelt and the NFDA for making this valuable and timely resource available to the entire funeral community at no charge. This is a step by step tutorial to show you how to share this valuable information on your website and your social media accounts. Please follow these steps in order for maximum effectiveness. Create a new blog post Add an introductory statement Upload the PDF and also an image of the letter Add a quote from the letter Give permission for… [Read More ...]

Robin Heppell Honored As APFSP Legacy Fellow

Academy-CFSP-Seal

Robin Heppell, CFSP, of FuneralFuturist.com in Victoria, British Columbia, has recently been honored as a Legacy Fellow in the Academy of Professional Funeral Service Practice Legacy Endowment Fund for his generosity and commitment to continuing education and life-long learning.  Robin is a Certified Funeral Service Practitioner, an Ambassador and member of the Board of Trustees of the Academy of Professional Funeral Service Practice. Robin Heppell, CFSP, combines his expertise in marketing, technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable,… [Read More ...]

MEDIA RELEASE: Hepp Announces Funeral Marketing Rock Star Event – Feb. 2013 in Las Vegas

Funeral Rock Stars Event Poster

 The Ultimate Funeral Marketing Seminar: Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events this year? This event actually walks attendees through the creation of their funeral home marketing plan from A to Z following the Funeral Marketing Blueprint method. This Blueprint will be unveiled at the Be A Funeral Marketing Rock Star conference in February 2013 at the Hard Rock Hotel and Casino in Las Vegas, Nevada.   http://www.FuneralRockStars.com/live/   Las Vegas, NV… [Read More ...]