(feel free to share or embed this video if you find it helpful: http://www.youtube.com/watch?v=1sAuURAk0ms)

Thank you to Dr. Alan Wolfelt and the NFDA for making this valuable and timely resource available to the entire funeral community at no charge.

This is a step by step tutorial to show you how to share this valuable information on your website and your social media accounts. Please follow these steps in order for maximum effectiveness.

1. Create a new blog post
   • Add an introductory statement
   • Upload the PDF and also an image of the letter
   • Add a quote from the letter
   • Give permission for others to share the resource as well
   • Offer yourself as an additional resource (without any promotional connotation of any kind)
   • See this link as an example: http://www.mccallbros.com/how-to-talk-to-children-about-the-newtown-tragedy/
2. Share your new blog post on your Facebook page
   • Select the image of the letter to use as a thumbnail
   • Use a short comment like: “Please share this resource to anyone who may find it beneficial”
   • Set the share setting to “Public”
3. Share it on Twitter
   • This may have automatically happened depending on how you have your Twitter account set up, but if not then,
   •  Make your tweet to the point, like: [Article] “How to talk to children about Newtown Tragedy” [SHORT LINK] Please share with anyone who may find it helpful #PrayforNewtown
   • Don’t forget to include the link to the blog post – short link if possible
   • Use hashtags sparingly – one is ok such as #PrayforNewtown, but don’t be like Kmart and add others
4. Send an email to:
   • Clergy, Teachers, Schools / PACs / PTAs, Community Groups and Churches
   • See sample email below

Sample Blog Post:

TITLE: How to talk to children about the Newtown CT Tragedy

Dear Teachers, Clergy, Community Leaders and Parents,

During this pass week, many of you may have been faced with having to answer questions about the tragedy that occurred in Newtown, Connecticut.

Today we received an article from the National Funeral Directors Association that was written by renowned grief expert, Dr. Alan Wolfelt.

We feel that this article is a great resource for anyone dealing with children and teens.

You can download Dr. Wolfelt’s article here.

We thank Dr. Alan Wolfelt (www.CenterForLoss.com) and the NFDA (www.nfda.org) for making this resource available. If you need additional resources, please do not hesitate to contact me.

Sincerely,

[Your Name]
[Your Funeral Home]

Sample Email:

SUBJECT: [ARTICLE] How to talk to children about the Newtown CT Tragedy

Dear Teachers, Clergy, Community Leaders and Parents,

During this pass week, many of you may have been faced with having to answer questions about the tragedy that occurred in Newtown, Connecticut.

Today we received an article from the National Funeral Directors Association that was written by renowned grief expert, Dr. Alan Wolfelt.

We feel that this article is a great resource for anyone dealing with children and teens.

You can download Dr. Wolfelt’s article here:
[LINK TO YOUR WEBSITE]

We thank Dr. Alan Wolfelt and the NFDA for making this resource available. If you need additional resources, please do not hesitate to contact me.

Sincerely,

[Your Name]
[Your Funeral Home]

General comments:

• Always give credit (attribution) where it is due – in this case to Dr. Alan Wolfelt (www.CenterForLoss.com) and the NFDA (www.nfda.org) – include links to their websites as well
• Make sure that there is absolutely no promotional connotations at all

Resources:

• Link to PDF
• Link to Image

UPDATE: Response of thanks received from local school district: