In preparation for my presentation at the ICCFA Annual Convention in San Diego, I am conducting a live Case Study on how to use online videos to promote your services and your website. I have selected three terms to rank for – two are geo-targeted, one for a funeral home and one for a cemetery – both in my home town. The third is for a more general term for my new service, Preneed Referrals. I have created images for the search terms so that the text doesn’t get picked up by the search terms and skew the results.
Sites uploaded to:
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Date |
Search Engine Results in: |
Search Engine Results in: |
Search Engine Results in: |
March 16, 2008 |
none | none | 12 |
Videos Uploaded via Traffic Geyser on March 16, 2008 at 12:30 pm |
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March 17, 2008 |
1, 3 | 1* | 12 |
March 20, 2008 |
1, 2 |
1* |
6 |
March 23, 2008 |
1, 2, 3 |
1* |
6 |
May 5, 2008 |
1, 2, 3, 5, 7 |
1*, 7 |
1, 2, 3, 4, 5, 6, 7 |
* denotes graphical image of the video
Sites uploaded to:
|
|||
Date |
Search Engine Results in: |
Search Engine Results in: |
Search Engine Results in: |
March 16, 2008 |
1, 2 |
2, 4 |
1, 2 |
Videos Uploaded via Traffic Geyser on March 16, 2008 at 12:30 pm |
|||
March 17, 2008 |
1, 2, 3, 4 |
2, 4*, 5 |
1, 2 |
March 20, 2008 |
1, 3, 4, 6 |
2, 4*, 5 |
1, 2 |
March 23, 2008 |
1, 2, 3, 7, 9, 10 |
2, 4*, 5 |
1, 2 |
May 5, 2008 |
1, 2, 3, 4, 7, 9, 10 |
2*, 3, 4, 7, 9 |
1, 2, 3, 4, 5, 7, 8 |
* denotes graphical image of the video
Sites uploaded to:
|
|||
Date |
Search Engine Results in: |
Search Engine Results in: |
Search Engine Results in: |
March 16, 2008 |
none |
none |
none |
Videos Uploaded via Traffic Geyser on March 16, 2008 at 12:30 pm |
|||
March 17, 2008 |
2, 6 |
4* |
none |
March 20, 2008 |
3, 4, 6 |
4* |
4 |
March 23, 2008 |
1, 3, 4, 8 |
4* |
4 |
May 5, 2008 |
2, 3, 4, 5, 9, 10 |
1, 3*, 4, 8, 9, 10 |
1, 2, 3, 4, 6, 7 |
* denotes graphical image of the video
Notes and commentary
March 16, 2008: Within 6 hours Revver videos were ranking very high in Google and Blip TV was in the middle of the pack for P.L. on the 1st page:
- B.P. in Vic: # 1 Revver
- F.P. in Vic: # 1 Revver
- P .L.: # 3 Revver; # 6 Blip
March 17, 2008: Yahoo videos appeared on Yahoo near the top. AOL Videos (not sure how they got their hands on the videos) but who cares as they started ranking in the middle of the first page. Still no sign of YouTube & Google Video and the search spiders must sleeping at MSN.
March 20, 2008: Revver fell as quickly as it rose. AOL videos are in their place. Interesting that the destination website pages are climbing in MSN but not the videos. I guess they accept the link power from the descriptions in the videos – Always remember to use http:// with your URL.
March 23, 2008: Still no sign of YouTube, but Google Video is starting to appear. MSN Live Search seems to be hard to crack – good thing that over half the people use Google. Speaking of Google, in all cases, videos gradually climbed up the ranks into the Top 10. I will leave the final date open for awhile and then see how long the videos stayed in the top SERPs.
May 5, 2008: YouTube has not only arrived, but it is at or near the top on the first page on Google. Also, all three search engines filled out over the month especially MSN’s Live Search. All three search terms dominate the first page of Google with at least 50% of the results. In particular, McCall’s has 70% of the “Funeral Planning in Victoria BC” results including #1 through #4.
June 30, 2008: A few results have slipped, but YouTube is dominant. One thing that I noticed was other Funeral-Related videos that I have uploaded to my accounts were becoming the “Indented Result” which could be the cause for some of the results being pushed down. Time to upload a second set of related videos – check back soon!
Please ask your questions or leave your comments below about this case study. Is there another topic that you would like me to tackle?