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10 Ways to Increase Online Floral Sales

September 20, 2011 By 4 Comments

Watch this video on my Top Ten ways to increase your online floral orders and sales. It’s only 11:05 minutes long.  Plus there is a special invitation for you near the end of the video.

To get instant access to the webinar replay, register here:

Instant Webinar Replay Access
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Here is the list…

  1. Have a system that can track floral orders
  2. Make it easy for website visitors order flowers – display ads prominently yet tastefully
  3. (Subtly) Promote floral orders via family email
  4. Don’t lose profits to phone-in orders
  5. Make phone in orders available 24 / 7
  6. Offer to Immediate Cremation families
  7. Implement a Gift Card program
  8. Integrate with Social Media like Facebook
  9. List under amenities or concierge service pages on website
  10. Get more commission – You should be getting at least 25% – if not, there’s room for improvement

If you are interested in looking at Funeral Home Friendly Floral Order System, pleae attend my Free Webinar that will introduce you to a new Online Funeral Home Floral Order System that allows you to:

  • Choose your own florist
  • Set your commission rate
  • Tracks 100% of orders – including phone orders

To get instant access to the webinar replay, register here:

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Filed Under: Future Sneak Peak, Videos

Hepp’s 6 Forces to Funeral Domination Online

June 30, 2011 By 5 Comments

Imagine how well this could work in YOUR funeral home.

I’m betting you could start getting more calls from your competitor with by just applying half of the items that I have shared in this video.

In fact, with the last strategy, you will be able to pick off calls from your competitors.

If you found this video helpful but you would like to learn more of the How-To steps so that you can build your virtual marketing platform and dominate your market, I would like to invite you to a webinar that I am hosting next week.

Also,please leave your comment below on the blog and let me know your thoughts. Thanks for watching.

CLICK HERE TO GET ACCESS TO THE WEBINAR

Filed Under: Google, Increase Market Share, SEO, Social Media, Video Tutorials, Videos

Creating Your Virtual Marketing Platform

June 6, 2011 By Leave a Comment

This is the presentation that I made at Social Media Camp Victoria, 2011 called Creating Your Virtual Marketing Platform. This was given to non-funeral people although I made sure that I maintain the reverence and dignity of the funeral profession.

Video Replay: 39:19 minutes

PowerPoint Presentation via SlideShare

Creating Your Virtual Marketing Platform For Small Business

I am stoked to be presenting again at the Social Media Camp in Victoria on Saturday, June 4, 2011 at 11 am.
Facebook: http://www.facebook.com/robinheppell
Linkedin: http://ca.linkedin.com/in/heppell (robin@funeralfuturist.com)
YouTube: http://www.youtube.com/funeralfuturist
Twitter: http://twitter.com/funeralfuturist
Slideshare: http://www.slideshare.net/funeralfuturist

Filed Under: Gain Greater Exposure, Marketing, Videos

The Easy Way to Be the Funeral Expert in Your Market

May 6, 2011 By Leave a Comment

In this video, I show you how to efficiently gather and share information so that you can be seen as the funeral expert in your market.

Part 1 9:25 mins.

Part 2 10:01 mins.

Sites referenced in this video:

Please leave a comment or suggestion below.

…Hepp

Filed Under: Gain Greater Exposure, Social Media, Video Tutorials, Videos

Replay: Social Media Advanced Strategies for Funeral Homes & Cemeteries

December 18, 2010 By 1 Comment

Part 1: Introduction & Philosophy: (8:01 mins)



Part 2: Facebook: Profiles are better than Pages (3:04 mins)



Part 3: Be Seen as the Expert… On Seniors Issues (7:29 mins)



Part 4: FAQ Machine for Maximum Exposure (13:09 mins)



Part 5: Create An Online Radio Program (6:15 mins)



Part 6: Funeral Homes: YouTube to Promote Personalization (2:35 mins)



Part 7: Compete against Online Classifieds (3:46 mins)



Part 8: How We Can Help – Done For You Package (0:58 mins)



Questions Part 1 (18:24 mins)

  • Anything in the pet funeral side of funeral social media?
  • How funeral service schools can best teach students about the positive aspects of using social media in their funeral homes?
  • How can I use it to generate quality Funeral, Cemetery, Cremation leads?
  • How do I use social media to direct people to our website?
  • How to use Facebook effectively in the funeral home setting?
  • How do I tread that fine line between being progressive and being in poor taste when dealing with social media?
  • Getting previous clients to “like us” on Facebook?
  • Where does one find the time to do all the posting?
  • What is proper content to share? This would be a touchy subject for me.
  • Being new to using social media, my question would be how to use it and how does it work?



Questions Part 2 (19:57 mins)

  • If you had to choose between Facebook, Twitter and Blogging which would you recommend for a funeral home and why?
  • What is the most effective use of social media?
  • How to motivate a staff that is comfortable in just going through the normal day because it’s what they have known for the past 100 years at our facility?
  • How can I convince older generation customers and company executives/employees to join in on the Social Media Movement?
  • How do I engage followers? I can get fans but getting them to interact is difficult.
  • Implementation of highly effective Social Media information?
  • How do we engage with people in a way that allows us to be relevant in the conversation?
  • Social media is the preferred information source for people who are turned off by broadcast messages.
  • How can you reach this person and deliver information without risking the dreaded “delete” button?
  • How cost effective is Social Media?
  • How to keep potential clients interested over time and how to turn that into revenue for our cemetery?
  • It’s easy to get all of your friends signed up as fans, friends, etc. how do you get incremental business by starting relationship with people you don’t know so they become future customers?
  • Does social media create more volume for the funeral home? Do you have any specific examples?



Questions Part 3 (15:22 mins)

  • How to turn traffic into action “preplanning,” etc?
  • Starting family business over (3rd generation FD) from scratch. All I have is a name that used to be the biggest in [STATE] and well-respected. Where and how do I begin?
  • I am most interested in finding out how Social Media can be best applied for suppliers and also, I am in an industry that is essentially a one-time purchase and one-time sell (rather than over and over such as a casket supplier). I’m having difficulties creating a vision of how Social Media can work for us (and how I can sell the idea to my boss)!
  • How to create an effective email marketing program?
  • Generating interest, and maintaining a high level of valuable “newsy” bits?




Please share your thoughts, comments, or questions below…

Filed Under: Social Media, Videos

Funeral Social Media Week

December 13, 2010 By Leave a Comment

Welcome to Funeral Social Media Week!

Over the next 5 days, proactive funeral & cemetery professionals will get – for FREE:

  • Copy of my Social Media Worksheets Booklet
  • My private list of free social media resources, including online tools, social media icons, website plugins
  • Free, ready-to-use PowerPoint templates that you can turn into YouTube videos
    • 5 for funeral homes & 5 for cemeteries
  • Free registration to my webinar this Friday: Advance Social Media Strategies for Funeral Homes & Cemeteries

Webinar Details:
Fri, Dec 17, 2010 1:00 PM to 3:00 PM EST / 10:00 AM to 12 NOON PST

Registration Information
First Name *
Last Name *
Email *
What is your biggest question about Social Media for the Funeral Industry?
Filed Under: Social Media, Videos

The Most SEO – Google Friendly Obits Ever!

September 22, 2010 By

If you saw yesterday’s video CASE STUDY about controlling the release and promotion of obituaries, you may have been surprised about the number of GOOGLE searches for the deceased’s name.

The reality is that friends and acquaintances of the deceased start GOOGLING the deceased’s name and service information as soon as they hear that the person has died.

The problem is that if Google DOESN’T KNOW that you have uploaded the online obit to your website and if they can’t find it, Google CAN’T direct these people to SEE IT.

For this reason, I have created this video tutorial for you titled, The MOST GOOGLE (SEO) FRIENDLY OBIT EVER!

This s is a pretty bold statement, but I have NEVER SEEN any other funeral homes website designer or developer share the best SEO (Search Engine Optimization) practices for YOUR ONLINE OBITUARIES.

Check out this video…

WARNING: It gets quite technical so I have created a guide called: Google Friendly Obits Cheat Sheet.

Download it, print it off and us it to follow along with the video. Get the CHEAT SHEET here:

The Most SEO Google Friendly Obits Ever! videos social media seo google competition strategy agree with hep

Google Friendly Online Obituary Cheat Sheet Download

I must APOLOGIZE to some funeral home owners and managers because they may get FRUSTRATED because they will be limited by their current website and will not be able to apply these strategies easily.

NOTE to my Funeral Futurist Website Clients: You don’t have to worry about all of this technical, html talk because your website does almost all of these strategies AUTOMATICALLY thanks to our Autopilot Google Notification strategy.

If you are interested in SWITCHING to our Funeral Futurist Website System, please click this link and fill out this form to get a FREE Funeral Home Website Audit Request.

…Hepp

PS: My COMPETITORS hate it when I share videos like this, (they all subscribe to my newsletter, follow me on Facebook, or on Twitter) but since these are general SEO Best Practices I feel it is my DUTY to share them with you as these strategies can be applied to any webpage – the question is how easy is it to apply them to your system.

Filed Under: Agree with Hepp?, Competition & Strategy, Google, SEO, Social Media, Videos

Online Obituary Promotion Case Study

September 21, 2010 By 4 Comments

Who sends more traffic to your website for your online obits?
If you were thinking that it is the NEWSPAPER – you may be wrong.

I would like to share my results on how funeral homes can promote their online obituaries and not rely local newspapers to get the funeral information out the community.

I have been banging the same drum for quite some time that the funeral homes need to (and can) take back control of disseminating the funeral service information and obituary and NOT rely on the over-priced newspapers to do it.

At the end of the video, I lay out the 4 easy steps to achieve maximum distribution of the obit so that you are not dependent solely on the newspapers.

Please leave your thoughts or comments about this topic below:
(I would love to hear your success stories or concerns about online obits.)

…Hepp

Online Obituary Promotion Case Study videos

PS: You are interested in how you can make extra revenue for your online obits while at the same time reducing your client families obit expense, take advantage of my Advanced Online Obituary Strategies, by claiming your own copy of “How to Charge for Online Obits – And have families thank you!”

  • DVD – 1:07 hr Workshop Recorded Live
  • CD – Data Disc:
    • PDF Handouts
    • DOC Notes & Scripts
    • PDF Bonus: Website Promotion Guide

Online Obituary Promotion Case Study videos

Filed Under: Videos

How to get Higher Rankings in Google Maps (Google Places)

August 27, 2010 By 1 Comment

Learn 5 Fast steps on how to increase your Google Maps (now Google Places) listing.

Hepp’s Done For You Package!

Order your Google Places Optimization Package TODAY for only $497 and also receive Your Funeral Home Web Market Analysis 10 page report ($497 value) absolutely FREE – but you need to order today.

DOUBLE GUARANTEE: We will optimize your Google Places listing within 2 Business Days and I guarantee that your rankings will improve in the Google Listings or I will give you 100% of your money back.

U.S. Funeral Home Managers – click here

How to get Higher Rankings in Google Maps (Google Places) videos google exposure

Canadian Funeral Home Managers – click here

How to get Higher Rankings in Google Maps (Google Places) videos google exposure

Filed Under: Gain Greater Exposure, Google, Videos Tagged With: , ,

Video: Secure Your Vanity URL for Facebook

May 7, 2010 By Leave a Comment

If you are on Facebook, you should do this now! This 2:29 video shows you how to claim your Vanity URL for your Facebook page.

Filed Under: Gain Greater Exposure, Social Media, Videos Tagged With:
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