Johnson Consulting Group launches new virtual marketing platform

The Johnson Consulting Group - leaders in Funeral and Cemetery Consulting and Management Services - have just launched their new website - www.JohnsonConsulting.com.

Tom and Jake Johnson, together with their associates, have formed an all-star lineup of senior executives from the funeral profession. Most recently they acquired Legacy Management Services from Keystone. To showcase their depth in their team and of their services offerings, Johnson retained the services of Robin Heppell to guide them through the development of their new online presence. With the goal of creating a platform to provide the most relevant and current information to funeral and cemetery professionals, Heppell harnessed the power of the WordPress weblog functionality and applied the best practices of online marketing and public relations.

Bill Bischoff, Communications and Marketing Strategist for Johnson Consulting, stated:

“What set Heppell apart from standard web development companies was the fact that he took the time to thoroughly understand our business and what our vision was for our Company. Heppell then built us more than a common website, he constructed us a virtual marketing platform that will greatly assistance us in achieving our Corporate Vision “To be the best…” Thanks, Rob we could not be more pleased.”

Key features of this site above the usual website components:

• Audio clips welcoming visitors to specific sections of the site - the goal is to make visitors comfortable with members of the team, hence building relationships
• Testimonials are displayed throughout the site, some randomly in the right sidebar and others relating to specific service offerings
• Media Room lists all press releases with the most recent ones first - this page is dynamically created and new releases are uploaded with the same ease as sending an email with an attachment - no more web developer fees to add new information

Johnson Consulting has also developed a complimentary newsletter that will go out to members of the death care community. It will consist some of the latest developments within the industry, best practices for the management of cemeteries and funeral homes, and highlighting JCG team members and how can assist clients achieve their goals. To sign up for their newsletter, go to the Johnson Consulting Group Newsletter.

If you would like more information on taking your online presence from just a website to a virtual marketing platform to reach out to your community, contact Robin Heppell at 800-810-3595 or 250-744-3595 or email at robin@funeralfuturist.com.

Things are Heating Up & I’m not talking Cremation!

I just wanted to let you know a couple of things happening in the next couple of weeks.

First off this that the ICCFA Pre-Convention Interviews have commenced and can be found at the Funeral Gurus website: http://www.funeralgurus.com/2008/iccfa-2008. ICCFA is in a couple of weeks and they have a great lineup of speakers and panel discussions. I will be conducting some Funeral Gurus video interviews, so if you are going to be there, track me down and get some free publicity for your funeral home or cemetery. Also, during my presentation I will be demonstrating step by step how to use online video to promote your firm - plus I will be sharing some very recent case studies on the results of marketing with online video.

Also, I am going to be on the hot seat next Wednesday - the National Public Radio (NPR) station out of Seattle is having and hour long discussion about funeral trends and the future of funeral service - right up my alley, right? Well sure, but it is not just one on one, it is going to be a panel and on the panel is someone from the Peoples Memorial Society, someone who arranges home funerals, and they are still trying to get a representative from one of the normal -I mean traditional - funeral homes (I will be lonely if they can’t)! So it should be interesting and if you are interested, you can listen live on their website. If you are listening and you want me to make a point, you can Instant Message through Google Talk ( funeralfuturist [at] gmail [dot] com) - sorry that’s so the spammers and robots leave me alone OR through SKYPE at ( funeral.futurist)

Here are the show details:

• KUOW http://www.kuow.org Pudget Sound Public Radio 94.9 FM
• Wednesday, March 19, 2008 at 9:00 AM Pacific time
• To listen, look in the left column under Listen Live for listening options

Wish me luck - I will report back later next week!

…Hep

Funeral Futurist Launches new Website powered by WordPress

Robin Heppell of FuneralFuturist.com launched his new website build on the WordPress Weblog Platform. This site is built to quickly disseminate information to the funeral industry as well as providing multi-media content through “Funeral Futurist Radio” and Funeral Futurist TV”.

Heppell explains, “Funeral Futurist Radio is accomplished by harnessing the power of podcasting and will feature interviews and commentary on the latest trends and issues. Funeral Futurist TV offers video tutorials as well as recorded presentations!”

Visitors can visit often for updates or subscribe to alerts on particular topic areas or get the monthly newsletter - their choice!