Part 1 – Intro: Relationship Marketing for Funeral Homes

This is the follow-up presentation to my live presentation at the Selected Independent Convention in Washington, DC. I have decided to break up this presentation into 5 parts as the recording of the web seminar was almost 2 hours long.  I would strongly suggest that you watch them in order.  Please provide your feedback and also – PLEASE – if you do apply any of these strategies, please let me know – I love it when people take action!

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Part 2 – Social Networks: Relationship Marketing for Funeral Homes

This is the 1st section of the presentation where we talk about Social Networks like Facebook, MySpace, and LinkedIn.  This video is XX minutes long.  See the text below the video for links to the “Letter to Families” mentioned in the video as well as a link to all of my Social Networks.

Resources:

• Letter To Bereaved Families
• Hep’s Social Network Links

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Part 3 – Written Word: Relationship Marketing for Funeral Homes

In this section we key on the written word, whether it is by email, blog post, RSS, auto responder or email newsletter. Email is still the # 1 use of the Internet – watch this 20:40 minute video to see how you can apply these relationship building strategies.

Resources:

• Aweber – auto responder and email newsletter program
• Google Reader – saves time, aggregates RSS subscriptions into one place

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Part 4 – Online Video: Relationship Marketing for Funeral Homes

In this section we talk about the power of online video and how it can help you get higher (and more) Search Engine Results. This section is 26:21 minutes.

Resources:

• Traffic Geyser – Upload videos to multiple sites
  

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Part 5 – Q & A: Relationship Marketing for Funeral Homes

Here is the Q and A section.  It runs 27:48 minutes and mainly focuses on websites, online video, and search engine rankings.

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Video Tributes & YouTube Web Seminar

Recording Now Available:

As a follow up to two of my presentations at the New York State Funeral Directors Convention, I am hosting a web seminar today.  This online seminar will be a step by step demonstration that will show you how to create a Video using a commercial software program. This process will be applicable to creating Video Tributes for your families or also to create an infomercial for your firm.

Then once the video is created, we will go through the steps to upload the video to YouTube. I will also field any questions that you have during the presentation

The video editing software that I use is called Muvee and you can download a trial version here:

Muvee AutoProducer6 – Download

Muvee AutoProducer6 – Quick Start Guide

There are other video editing options available such as FuneralOne and Timeless Tributes. If you are going to be outsourcing the creation of the video you should check out Pictures In Motion or Memories By Design.

I just like Muvee as it is easy to use it works great for Video Tributes as well as Creating Infomercials.

Here is the recording of the web seminar…

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