Double Your Website Traffic Part 4

The # 1 Traffic Strategy for Facebook – even if you’re not on Facebook yourself.

Part 4 of 6

Copy, Paste & Use the following…

There are 5 simple steps to add an Obituary Link to Facebook:

  • Go to the page where the obituary is for your loved one or friend
  • Copy the web page URL (address) from the Address Bar in the top of the Browser
    • Select the address and then Copy it “Ctrl + C”
    • This is an example of what the Address looks like:
    • http://www.YourFuneralChapel.com/john-doe
  • Log into Facebook
  • Paste the link into the Update Status area where is says, “What’s on your mind?”
  • Select the appropriate picture, add a comment (optional), tag people (optional) and click ”Post”
3-Funeral-Home-Website-Obituary-Traffic-Strategies
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Next module: Bonus: Checklist of more Traffic Strategies

If you prefer text – here it is…

Now, we’re back for our third strategy in this video series, on How to Double Your Funeral Home Website Traffic.

This one doesn’t have to do with any email at all. I like to joke about this one because it wants using social media. Don’t worry. If you’re one of those people that hate social media, hate Facebook, have sworn that you’ll never be on Facebook, ever, that’s fine.

You can still put the power of Facebook behind this strategy, and you never even have to go there. I know that this will drive more traffic from Facebook than any other strategy that you can pay for or implement. It is showing the family how to add the obituary to their Facebook profile. Some people might say, “Well, I put the obituary on our Facebook page and that’s fine.” You might have 50, 100, maybe even 500, or 1,000 likes. The thing is there might be a few of those people that are connected with this person.

If we get the family to do it and tell them how to do it, then, the on average 130 people that are connected with will have a very close tie to, and be very interested in finding out that this person’s loved one has passed away. It’s very simple to do. It actually takes longer to explain it that how to do it. What I recommend is either having a little video tutorial on your website on how to do it or just print these off on your letterhead and hand it to them.

Actually, don’t just put it in with all the other papers and hope that they find it. Just let them know that. If you can just say, “How many of you have a Facebook account? You know what? We have a really easy strategy that you can use to let all the people on Facebook know about your loved one’s service. It just takes a few seconds to do.”

There are five simple steps. You go where the obituary is on your website, you highlight the URL, and you copy that. Then, you log into Facebook, you paste the link in the status update where it says, “What’s on your mind”?

What will happen is a photo will come up. Make sure you select the right photo. Then, let the family know they can add a little bit of comment. They could tag, maybe, their brothers and sisters, or other members of the family in that little post, then just click post, and they’re done.

That obituary on your website will be spread to the core circle of influence of the survivors, and you will drive a ton of traffic from Facebook with this strategy alone. You’d rather them be on, click on that link, come to your site where they can engage on your website, read the full obituary, leave a condolence, and quite possibly send flowers or anything else.

That’s the third strategy. This is great because it just cost you probably the price of printing off one piece of letterhead and taking one minute to explain it to the family. Stay tuned for the next video. To access that one, just click the link below, or click the link in the email that I sent you.

Double Your Funeral Home Website Traffic is just one of the many courses inside Funeral Futurist Formula. Join me inside this Funeral Service training community so that I can help you and your funeral home get more calls: Click Here
Next module: Bonus: Checklist of more Traffic Strategies
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Double Your Website Traffic Part 4

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