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“Who are you trying to target? What do you want them to do? What are you going to do to get them to do that?” Robin Heppell

“What helps people, helps business.” Leo Burnett

“An advertising budget’s main function is not to spend too much money on ineffective advertising.” Robin Heppell

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt

“I’d rather chase a family for vital stats than for a credit card number.” Robin Heppell

“Business has only two functions—marketing and innovation.” Milan Kundera

“Would you spend $150 to get a $1000 direct cremation call? Ok. Great, how many do you want per month?” Robin Heppell