Guarantees are powerful marketing tools. Reversing the risk from potential client families and placing the responsibility on you and your staff is one great way of building trust. Often though, when I share these thoughts with funeral directors, a number of them are hesitant to…
In a previous article, I’ve shared with you the number one way to get extra traffic from Facebook – even without having a Facebook page or profile. If you need a refresher, all that you do is give your client families a sheet of paper at…
In the 10 plus years that I sold and then later managed a multi-million dollar preneed program the most consistent lead source we had was direct mail. Even though referral leads were better quality leads, they depended on the sales rep to go through the…
Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events in 2014? This event actually walks attendees through the…
http://funeralstrategymarketingshow.s3.amazonaws.com/002-FSM-OpinionVsAdvice.mp3Podcast (fsm-show): Play in new window | DownloadSubscribe: RSSAs you will learn in this episode, this topic is always apparent to me ever since it hit me over the head in 1997 and I think that it is something that you should think about every…
http://funeralstrategymarketingshow.s3.amazonaws.com/001-FSM-Google-AdWords-Campaign-Ad-Group-Setup.mp3Podcast (fsm-show): Play in new window | DownloadSubscribe: RSSI get a lot of questions about what is the best way to set up a Google AdWords account for funeral homes – and I have seen a lot of AdWords accounts that haven’t been set up…
I wanted you to mark your calendars now because this fall is going to be the Season of Competitive Advantage for your firm! I have 3 live presentations – September, October and November – where I am going to share with you my best and…
http://funeralstrategymarketingshow.s3.amazonaws.com/FF-Double-Website-Traffic-01.mp3Podcast (fsm-show): Play in new window | DownloadSubscribe: RSSWelcome to the Double your Funeral Home Website Traffic Video Series. Part 1 of 6 Next module: Email Obit To Family Immediately Tweetables: Click to Tweet: Dr. Earl Grollman said, “Grief shared is grief diminished.” http://ctt.ec/t5oHC+ Click…
http://funeralstrategymarketingshow.s3.amazonaws.com/FF-Double-Website-Traffic-02.mp3Podcast (fsm-show): Play in new window | DownloadSubscribe: RSSIf you are only going to implement one strategy, do this one – it is the most powerful. Part 2 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Family…
http://funeralstrategymarketingshow.s3.amazonaws.com/FF-Double-Website-Traffic-03.mp3Podcast (fsm-show): Play in new window | DownloadSubscribe: RSSThis strategy is the easiest get started and it will improve your relations with your local churches. Part 3 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Church /…