Mark Stehn, CFSP, Executive Director of the Oregon Funeral Directors Association has secured Robin Heppell, CFSP, to keynote at its annual convention in April. With the theme of this year’s convention being, “Ride the Wave – Sea the Future” it only seems appropriate that Heppell – the Funeral Futurist – be involved.
Heppell’s keynote is titled, 3 Keys to Future Funeral Service Success!
There has never been a tougher time to be in Funeral Service. We as funeral professionals face many challenges: changing trends, increased outside competition and technology overload – all things that did not affect the former generations. If we could only change one thing – our mindset – and embrace these challenges and more importantly take action on them, it will be the best time to be in Funeral Service. Are you up for the Funeral Futurist Challenge?
Heppell will also be facilitating 4 workshops:
- Google and the Funeral Industry: With three quarters of the population using the Internet, and Google being the go-to place to find information, it is imperative to understand the basics of how Google see you. This workshop will feature live demonstrations so if you would like a free website review, please let the Association know.
- Your Funeral Home on YouTube: The fourth most popular website on the Internet and being owned by Google, YouTube has the attention of Internet users! Are you using YouTube to get your customers’ attention? This workshop will feature a live example so if you have a television commercial or other video and you want it up on the Internet, please let the Association know.
- Funeral Home eNewsletters: Learn the basics of launching a successful eNewsletter program. This workshop will provide you with a starter guide that addresses get people to subscribe to your list, content, format, and frequency as well as references to other programs available.
- Ask the Futurist: In this fourth session, members can ask questions of Heppell on a variety of topics. From his travels around the country, his interviews with funeral professionals on FuneralGurus.com, and practicing funeral services in a high cremation, highly competitive market to the North, he can provide insight, suggestions, or at least the resources to your questions! If you have questions ahead of time, submit them to the Association, and Heppell with answer them at this session or on his website if time does not permit.
The conference will be held from April 24th to 27th in Seaside, Oregon. For more information and for registration details, visit: www.ofda.org.