VICTORIA, BC – Robin Heppell, CFSP, president of FuneralFuturist.com, will make two key presentations at the two-day 2009 Fall Forum offered by the International Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent funeral homes exceptional. Heppell’s first presentation, Innovative Technology for Your Business, will present top technology and Internet resources that will help attendees promote their funeral homes. They will learn how their website can become more Google-friendly, and how to use other Internet resources such as YouTube, Facebook and Twitter to market their firm. He will share case studies, examples and the step-by-step process enabling attendees to implement these technologies quickly. Heppell’s second session, Technology Applications for Funeral Home Operations, will address the lack of guidance on how to use technology in funeral home operations. Attendees will learn how to use commercial applications such as Excel, PowerPoint and Photoshop more efficiently, and discover the free resource of Google Applications. Heppell will show how these and other applications can give independent funeral homes a competitive advantage. The OGR Fall Forum is designed to help independent funeral service professionals learn the latest technologies and proven strategies for delivering unmatched client family satisfaction they can apply immediately to boost their market share and improve their bottom line. The OGR Fall Forum is set for the Hyatt Regency Hotel, Nov. 8-10 along the festive River Walk in San Antonio, Tex. Register online at www.ogr.org.

Funeral Plans Canada - 10th Annual Sales Conference, Kitchener, Ontario - November 2007 Dear Rob: Just wanted to drop a quick note to say thank you for speaking at the Funeral Plans-Canada 10th Anniversary conference. Your topic, Marketing Through the Internet is very timely and provided outstanding information to our delegates. You are a warm and creative speaker with so much to share with our profession. Having you around for the entire conference gave our delegates the opportunity to speak with you personally about their particular situation and issues. We’ll see you in Banff at our 2008 National Conference. Warm regards. Sheila Nunn

• Robin is a very fluid speaker, great delivery of material, good sense of humor. Very respectable presenter and educator.
• Topic was very proactive and had new ideas to improve what we are doing.
• The comprehensive handouts will be very useful and a good visual to remember what was elaborated upon.
• Robin really connects well with the audience by use of his visuals and intriguing stories.
• Learned a lot about how Funeral Service has evolved and changes we will have to confront in the future.
• Showed new ways of presenting different types of funeral services and new ways to tell people about them.
• Out of the box, creative thinking. I found this stimulating, thank you. Especially great - establishing a role.
• It was great to hear from one of our own colleagues. He knows all about our trials and struggles in the industry. Great speaker, very personal!

Comments can be verified by Mrs. Janet Ricciuti, FSABC Executive Director.

Evaluation Scores: 1=Poor | 2=Fair | 3=Good | 4=Very Good | 5=Excellent

• Rate your overall experience with this session: 3.9
• The content presented was relevant to me: 4.0
• The content was applicable to my current job: 3.9
• The information was new: 3.7
• Presenter demonstrated mastery of subject: 3.9
• Presenter held my attention: 3.9
• Overall presenter rating: 4.0

Comments:

• Very thought provoking
• Organized, good accompanying material
• A very worthwhile seminar

Comments can be verified by Mrs. Jodi Meyers, IDFA Administration. "Rob, your presentation at the IFDA Convention in Springfield was well done and well received. Thank you for helping make the convention a success." Best wishes, Paul Dixon, Executive Director.

• Outstanding presentation designed for everyone from tech savvy to novice, great ideas. Everyone should find something to use in business.
• Huge topic, condensed & packaged very well.
• Very helpful, will want him to speak every year to keep us up to date. Great handouts.
• Great content & ideas.
• This is the future, but it is here how to use.
• Excellent info on how we can effectively use the Internet to market our business.
• Paid for my trip!

Comments can be verified by Mr. Daniel Osorio, ICCFA Administration.