Artificial intelligence is creating new opportunities and management questions for funeral homes and cremation providers. Explore where AI may be useful, what risks deserve attention, and how funeral businesses can approach the technology without chasing every new software trend.
Most online cremation websites stop at checkout. This webinar shows funeral homes and cremation providers how payment, paperwork, communication, automation and AI can work as one complete system.
A strong staff, respected name, quality facility, and decades of community service are valuable assets. But what makes your funeral home increasingly difficult to compete against? Robin Heppell’s seven-layer framework shows funeral-home leaders how to close the Gates, hold the Walls, and build the Depth…
Meet Your AI Agent Request Your AI Agent Consultation Webinar Overview Families and prospects expect timely answers—whether they call after hours, visit a website, send a message, or request information about cremation, pre-need planning, or funeral services. When staff are already serving families, answering phones,…
Funeral home marketing has changed dramatically over the past five years. Book Your Strategy Session Webinar Overview In this webinar, Robin Heppell, CFSP, explains why disconnected marketing can resemble a ransom note: separate ads, platforms, vendors, messages, and follow-up activities assembled without one coordinated plan.…
Be Found. Be Trusted. Be Chosen. Funeral Visibility Framework™ Families no longer find funeral homes the way they did even a few years ago. In the past, many funeral homes relied heavily on Google Ads to generate calls and website traffic. While paid advertising remains…
Families arranging cremation today increasingly expect speed, convenience, mobile-friendly experiences, and clear communication. In this Funeral Futurist educational webinar, Robin Heppell, CFSP shares 5 practical improvements funeral homes and cremation providers can implement to improve online arrangement completion rates, reduce friction, improve family experience, and…
Editor’s note: This article was originally published in 2013 and has been completely rewritten and updated for 2026. The core framework — investigate, respond with the Olive Branch, cultivate proactively — has held up remarkably well, but the tactics, platforms, and threats have evolved significantly.…
Most funeral home owners believe they’re losing calls because of pricing, location, or increased competition. That’s not what’s happening. Families today are making decisions before they ever contact you. And if your funeral home isn’t visible, trusted, and responsive in that moment — you’re not…
Are you a licensed Funeral Director in Canada who loves the profession – but not the hours, stress, or on-call life? We are looking for someone who wants to stay in the funeral industry while helping funeral homes grow using modern tools like AI, Digital…