I had the opportunity to be on the Seattle NPR Weekday radio program this morning. The show was hosted by Steve Scher with guests, John Eric Rolstad of the People’s Memorial Association and Char Barrett of A Sacred Moment who performs home funerals. The show…
In preparation for my presentation at the ICCFA Annual Convention in San Diego, I am conducting a live Case Study on how to use online videos to promote your services and your website. I have selected three terms to rank for – two are geo-targeted,…
On this show, Cot Covers creator, Tim Totten of Final Embrace shares his experiences with creating and maintaining his blog and discusses how funeral directors could benefit from creating their own blog. Click the Play button at the left of the silver bar >
I just wanted to let you know a couple of things happening in the next couple of weeks. First off this that the ICCFA Pre-Convention Interviews have commenced and can be found at the Funeral Gurus website: http://www.funeralgurus.com/2008/iccfa-2008. ICCFA is in a couple of weeks…
Well I’m not sure what the final results are yet – the answer is YES! Yes for everyone. The Internet is becoming the main source for people to gather information and for those who are looking for funeral information will undoubtedly want pricing information. If…
This tutorial will demonstrate how to use Microsoft’s Excel spreadsheets to track your calls by service type and have a running total and up to date averages in your various service offerings.
Michael Port, the author of “Book Yourself Solid” is offering a FREE Networking Seminar! Called a “marketing guru” by the Wall Street Journal, Michael Port has lectured, trained, inspired, and provided coaching and consulting services to over 20,000 business owners in the last two years…
Welcome to the Future of Funeral Service Newsletter! Welcome to the inaugural Newsletter from Heppell Funeral Solutions. You will find some of my thoughts on current topics as well as inform you on some of the newest developments in the funeral industry and technologies that…
In the February 2008 issue of Mortuary Management, Funeral Futurist Robin Heppell starts his multi-part series on how Search Engines like Google, Yahoo, and MSN Live will play a part in the marketing and promotions of funeral homes. For an increasing number of users, search…
It is my hope that this manual provides you with a starting point to understand the importance of Internet Search Engines and your firm’s ranking within them. This is an introductory look at Search Engine Optimization and although there are other, more sophisticated strategies not…