Part 3 – Written Word: Relationship Marketing for Funeral Homes

In this section we key on the written word, whether it is by email, blog post, RSS, auto responder or email newsletter. Email is still the # 1 use of the Internet – watch this 20:40 minute video to see how you can apply these relationship building strategies.

Resources:

• Aweber – auto responder and email newsletter program
• Google Reader – saves time, aggregates RSS subscriptions into one place

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