In the February 2008 issue of Mortuary Management, Funeral Futurist Robin Heppell starts his multi-part series on how Search Engines like Google, Yahoo, and MSN Live will play a part in the marketing and promotions of funeral homes. For an increasing number of users, search…
It is my hope that this manual provides you with a starting point to understand the importance of Internet Search Engines and your firm’s ranking within them. This is an introductory look at Search Engine Optimization and although there are other, more sophisticated strategies not…
Mark Stehn, CFSP, Executive Director of the Oregon Funeral Directors Association has secured Robin Heppell, CFSP, to keynote at its annual convention in April. With the theme of this year’s convention being, “Ride the Wave – Sea the Future” it only seems appropriate that Heppell…
Google Local Business Center Tutorial This tutorial will walk you through the sequence of steps for you to list your funeral home or cemetery with Google. This is free for any ‘bricks and mortar business that has a physical address.
Robin Heppell of FuneralFuturist.com launched his new website build on the WordPress Weblog Platform. This site is built to quickly disseminate information to the funeral industry as well as providing multi-media content through “Funeral Futurist Radio” and Funeral Futurist TV”. Heppell explains, “Funeral Futurist Radio…
Is it time to replace that 80’s Funeral Coach that would give a Hummer a run for its money in a game of chicken? I have been asked by a lot of funeral directors how does eBay work and can you really buy vehicles online?…
At least twice a month I get approached by suppliers or outsiders who are thinking of bringing a new product to market. This section will be used to vet some of these new offerings. Your input is valuable and will be rewarded for participating. I…
http://dev1.funeralfuturist.com/audio/BT-Where3db447a3d15cdd5fee0056f5b67b26f487ac32ee9ff2df503ef9d094aa08703e20are3db447a3d15cdd5fee0056f5b67b26f487ac32ee9ff2df503ef9d094aa08703e20the3db447a3d15cdd5fee0056f5b67b26f487ac32ee9ff2df503ef9d094aa08703e20Boomers.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSOn this show, Funeral Director BT Hathaway of Hathaway Funeral Homes of New England discusses his recent article in the American Funeral Director magazine. BT shares his analysis on population and demographic boom that the…
Selling Power Daily Report: I watch most of these video interviews and I find that about half of them could be applied to aspects of funeral service – particularly online promotion, human resources, and preneed sales. But my highlight video is one on Competition with…
This is a question that is posed to me often – and not only by funeral directors and cemeterians, but even by friends and family. My poor parents – they get the same question but they can’t really give a definitive answer. I believe the…