It seems like Funeral Directors are going “Facebook Crazy” – every day I am receiving friend requests from Funeral Directors and seeing Funeral Homes creating profiles, pages, and groups. The problem is that I see a ton of mistakes being made – most inadvertently because…
Host Your Own Funeral Home Radio Show through Podcasting Although this might be pushing the envelope for everyone save the most tech-savvy funeral director, this is a cost effective initiative would allow a funeral home to start its “narrowcasting” marketing campaign. In the past (and…
MEDIA RELEASE: NJSFDA Convention and Expo. Robin Heppell addresses Funeral Directors on Reaching Your Community Via Offering the same quality programming and networking you have come to expect from the New Jersey State Funeral Directors Association (NJSFDA), Robin Heppell has been requested to speak at…
In my time of the world of preneed, I have observed two types of sales reps: Pit Bulls Golden Retrievers Pit Bulls are reps who work more leads (to the bone) and get more sales. These are usually professional sales people that have come into…
Jake Johnson of the Johnson Consulting Group just told me about a great package of tools and resources that they are giving away to the funeral industry. Jake said the reason why they are doing this is to make sure funeral firms like yours are…
In Victoria, BC for a ten years period from 1996 to 2006, I was the manager and sales person of a large pre-need program. There are some benefits and some disadvantages from being in a retirement area such as Victoria. There is a high cremation…
MEDIA RELEASE: 127th FDA of Kentucky Annual Convention – Robin Heppell presents: Technology is a Funeral Director’s Friend Victoria, BC — Funeral Futurist, Robin Heppell has been secured to speak at the 2009 FDA Kentucky Annual Convention in Louisville, KY. The Funeral Futurist will give…
Click on the play button to listen to the sad news of the passing of the Newspaper Obituary Funeral Futurist, Robin Heppell reports the sad news of the passing of the Newspaper Obituary… Newspaper Obituary: 1831 – 2010 In the early years the Newspaper Obituary…
For Your Eyes Only! Check out this video that I recorded for you. It is true, the Internet is the Information Highway – so much information – and maybe some information that your competitors don’t want you to see. This video is just a quick…
You’ve heard of John Callaghan, haven’t you? To refresh your memory, he’s one of the industry’s top speakers on funeral home marketing. In his new book, “2009 Strategic Marketing Plan for Funeral Service Professionals” he reveals how funeral homes should market in during tough economic…