Click on the play button to listen to the sad news of the passing of the Newspaper Obituary
Funeral Futurist, Robin Heppell reports the sad news of the passing of the Newspaper Obituary…
Newspaper Obituary: 1831 – 2010
In the early years the Newspaper Obituary served its community well, disseminating the biographical and funeral service information about its community residents who died. Over the years, Newspaper Obituary became more profitable, sometimes 3 to 5 times more profitable than its cousins, Garage Sales and Used Cars. Eventually it was promoted to the front page of the classifieds and ended up with the honor of its own line item in the Index on the front page of the newspaper.
Many citizens started their day with Newspaper Obituary, fondly referring to it as Obits.
In the last 20 years, Newspaper Obituary became greedy, holding grieving families at ransom. This was the beginning of the end for Newspaper Obituary. It lost the respect of its customers even though they were forced to still use Newspaper Obituary’s services.
Newspaper Obituary’s long-time friend, the Funeral Director, its number one referrer of business, became disenchanted with Newspaper Obituary as the Funeral Director was often the barer of the bad news to the grieving families of Newspaper Obituary’s ever increasing rates.
Ironically, it was the this one-time friend, the Funeral Director who dealt Newspaper Obituary its fatal blow as the Funeral Director has a new friend – its name is Google, and together they can disseminate the same information faster and at virtually no cost to the family.
Good riddance Newspaper Obituary. No service by request. Donations may be made to your local newspaper’s survival fund.
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