Here is a quick and timely “How To” on creating and promoting a statement about the COVID-19 (Coronavirus) and how it is affecting your firm.

Here are the bullet points presented in the video.

Compose Your Statement

  • Conduct research and consult with staff
  • State current operational status
  • Provide directives from governing bodies
  • Announce additional measures taken by firm
  • Offer additional services
  • Provide links to health resources

Amended Service Offerings

  • Offer Live Stream or On Demand video of funeral service
  • Offer to make arrangements online or over the phone
  • Offer to Sign Forms online
  • Offer to provide Digital Identification of deceased

Post Statement on Website

  • Create a post on Website Blog
  • Add a Banner or Call Out
  • Add a Slider on Homepage
  • Add excerpt to all Obits

Promote Statement on Social Media

  • Create a Google My Business post
  • Create a Facebook post
  • Create a LinkedIn post
  • Create a Twitter tweet with a link to the post

Review and Revise Statement

  • Stay abreast on news about COVID-19
  • Monitor Government and Health directives and recommendations
  • Be aware of what other companies are doing in your area and in funeral service
  • Revise your Statement accordingly

Resource Links

Example Links

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