Here is a quick and timely “How To” on creating and promoting a statement about the COVID-19 (Coronavirus) and how it is affecting your firm.
Here are the bullet points presented in the video.
Compose Your Statement
- Conduct research and consult with staff
- State current operational status
- Provide directives from governing bodies
- Announce additional measures taken by firm
- Offer additional services
- Provide links to health resources
Amended Service Offerings
- Offer Live Stream or On Demand video of funeral service
- Offer to make arrangements online or over the phone
- Offer to Sign Forms online
- Offer to provide Digital Identification of deceased
Post Statement on Website
- Create a post on Website Blog
- Add a Banner or Call Out
- Add a Slider on Homepage
- Add excerpt to all Obits
Promote Statement on Social Media
- Create a Google My Business post
- Create a Facebook post
- Create a LinkedIn post
- Create a Twitter tweet with a link to the post
Review and Revise Statement
- Stay abreast on news about COVID-19
- Monitor Government and Health directives and recommendations
- Be aware of what other companies are doing in your area and in funeral service
- Revise your Statement accordingly
Resource Links
- NFDA: https://nfda.org/covid-19
- WHO: https://www.who.int/emergencies/diseases/novel-coronavirus-2019
- US (CDC): https://www.cdc.gov/coronavirus/2019-nCoV/index.html
- CDC (Funerals): https://www.cdc.gov/coronavirus/2019-ncov/faq.html#funerals
- Canada: https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection.html
Example Links
- McCall Garden’s statement: https://www.mccallgardens.com/2020/03/12/mccall-gardens-coronavirus-covid-19-update
- Whitney Murphy’s Hugs From Home: https://www.whitneymurphyfuneralhome.com/hugs-from-home/
- The Chapel of Peace’s statement: https://www.thechapelofpeace.com/covid-19-statement/
- Egan Funeral Home’s statement: https://www.eganfuneralhome.com/covid-19-update/
- Cremation Care of Florida: https://www.cremationcarefl.com/coronavirus-covid-19-precautionary-measures/
- Connelly-McKinley’s statement: https://www.connelly-mckinley.com/corona-virus-protocol/
