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Video How Create & Announce Your COVID-19 (Coronavisus) Status

Here is a quick and timely “How To” on creating and promoting a statement about the COVID-19 (Coronavirus) and how it is affecting your firm.

Here are the bullet points presented in the video.

Compose Your Statement

  • Conduct research and consult with staff
  • State current operational status
  • Provide directives from governing bodies
  • Announce additional measures taken by firm
  • Offer additional services
  • Provide links to health resources

Amended Service Offerings

  • Offer Live Stream or On Demand video of funeral service
  • Offer to make arrangements online or over the phone
  • Offer to Sign Forms online
  • Offer to provide Digital Identification of deceased

Post Statement on Website

  • Create a post on Website Blog
  • Add a Banner or Call Out
  • Add a Slider on Homepage
  • Add excerpt to all Obits

Promote Statement on Social Media

  • Create a Google My Business post
  • Create a Facebook post
  • Create a LinkedIn post
  • Create a Twitter tweet with a link to the post

Review and Revise Statement

  • Stay abreast on news about COVID-19
  • Monitor Government and Health directives and recommendations
  • Be aware of what other companies are doing in your area and in funeral service
  • Revise your Statement accordingly

Resource Links

  • NFDA: https://nfda.org/covid-19
  • WHO: https://www.who.int/emergencies/diseases/novel-coronavirus-2019
  • US (CDC): https://www.cdc.gov/coronavirus/2019-nCoV/index.html
  • CDC (Funerals): https://www.cdc.gov/coronavirus/2019-ncov/faq.html#funerals
  • Canada: https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection.html

Example Links

  • McCall Garden’s statement: https://www.mccallgardens.com/2020/03/12/mccall-gardens-coronavirus-covid-19-update
  • Whitney Murphy’s Hugs From Home: https://www.whitneymurphyfuneralhome.com/hugs-from-home/
  • The Chapel of Peace’s statement: https://www.thechapelofpeace.com/covid-19-statement/
  • Egan Funeral Home’s statement: https://www.eganfuneralhome.com/covid-19-update/
  • Cremation Care of Florida: https://www.cremationcarefl.com/coronavirus-covid-19-precautionary-measures/
  • Connelly-McKinley’s statement: https://www.connelly-mckinley.com/corona-virus-protocol/

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About Robin Heppell

Robin Heppell, CFSP, combines his expertise in marketing & technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve. Connect with me on Google+.

For the latest in funeral strategy and marketing with Robin Heppell, visit Funeral Boardroom Learn More

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