Video How Create & Announce Your COVID-19 (Coronavisus) Status

Here is a quick and timely “How To” on creating and promoting a statement about the COVID-19 (Coronavirus) and how it is affecting your firm.

Here are the bullet points presented in the video.

Compose Your Statement

• Conduct research and consult with staff
• State current operational status
• Provide directives from governing bodies
• Announce additional measures taken by firm
• Offer additional services
• Provide links to health resources

Amended Service Offerings

• Offer Live Stream or On Demand video of funeral service
• Offer to make arrangements online or over the phone
• Offer to Sign Forms online
• Offer to provide Digital Identification of deceased

Post Statement on Website

• Create a post on Website Blog
• Add a Banner or Call Out
• Add a Slider on Homepage
• Add excerpt to all Obits

Promote Statement on Social Media

• Create a Google My Business post
• Create a Facebook post
• Create a LinkedIn post
• Create a Twitter tweet with a link to the post

Review and Revise Statement

• Stay abreast on news about COVID-19
• Monitor Government and Health directives and recommendations
• Be aware of what other companies are doing in your area and in funeral service
• Revise your Statement accordingly

Resource Links

• NFDA: https://nfda.org/covid-19
• WHO: https://www.who.int/emergencies/diseases/novel-coronavirus-2019
• US (CDC): https://www.cdc.gov/coronavirus/2019-nCoV/index.html
• CDC (Funerals): https://www.cdc.gov/coronavirus/2019-ncov/faq.html#funerals
• Canada: https://www.canada.ca/en/public-health/services/diseases/2019-novel-coronavirus-infection.html

Example Links

• McCall Garden’s statement: https://www.mccallgardens.com/2020/03/12/mccall-gardens-coronavirus-covid-19-update
• Whitney Murphy’s Hugs From Home: https://www.whitneymurphyfuneralhome.com/hugs-from-home/
• The Chapel of Peace’s statement: https://www.thechapelofpeace.com/covid-19-statement/
• Egan Funeral Home’s statement: https://www.eganfuneralhome.com/covid-19-update/
• Cremation Care of Florida: https://www.cremationcarefl.com/coronavirus-covid-19-precautionary-measures/
• Connelly-McKinley’s statement: https://www.connelly-mckinley.com/corona-virus-protocol/