http://www.funeralfuturist.com/audio/Greening-of-Funerals.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSJune 6, 2008, Niagara Falls, Ontario Robin Heppell moderated a panel discussion about the “Greening of Funerals” at the Funeral Service Association of Canada’s Annual Convention. Panel members are Dave Erb (funeral sector), Erb &…
When did it happen? Has the funeral SERVICE profession always been product focused? I think a long time ago, 25+ years ago – during the good ol’ days of unit pricing- caskets were always part of the success equation but not as much as a…
While presenting at the ICCFA 2008 Annual Convention in San Diego, my Blackberry went off and it was a freelance reporter, Marty Graham. She had been monitoring the schedule of the San Diego Convention Center and saw that there was a Funeral Convention taking place…
The Johnson Consulting Group – leaders in Funeral and Cemetery Consulting and Management Services – have just launched their new website – www.JohnsonConsulting.com. Tom and Jake Johnson, together with their associates, have formed an all-star lineup of senior executives from the funeral profession. Most recently…
Welcome to the Future of Funeral Service Newsletter! The April newsletter is here. It has been an interesting couple of months and I have a lot to share with you. If you feel that someone else could benefit for this information, please feel free to…
Marketing Over Coffee: I listen to this podcast religiously. Christopher Penn and John Wall will keep you up to date in marketing with “New Media” and the featured post is where they talk briefly about New Media and funeral service. You will also get tips…
Preneed Referrals is a funeral-specific website that I have created as a resource for funeral directors and cemeterians to put the power of “Send Out Cards” into your preneed marketing and family follow-up – after care – programs. “Get Preneed Leads” Send Out Cards is…
I had the opportunity to attend the “Going Green Symposium” at the ICCFA Annual Convention in San Diego. It featured Darren Crouch of Passages International Inc. and www.EarthUrn.com; Joe Sehee of the Green Burial Council, Tim Rivera of Rivera-Hanlon Funeral Home, and Michael Kelley of…
I had the opportunity to be on the Seattle NPR Weekday radio program this morning. The show was hosted by Steve Scher with guests, John Eric Rolstad of the People’s Memorial Association and Char Barrett of A Sacred Moment who performs home funerals. The show…
In preparation for my presentation at the ICCFA Annual Convention in San Diego, I am conducting a live Case Study on how to use online videos to promote your services and your website. I have selected three terms to rank for – two are geo-targeted,…