Online Market Snapshot — $97
- Rankings for your website for the 4 most popular searches in Google, Yahoo & Bing
- Rankings for your competitors for the 4 most popular searches in Google, Yahoo & Bing
- Estimated number of local searches made for those popular searches
- Online “Competitive Market Assessment” identifying Strengths & Areas for Improvement
- “Cost Per Call” Worksheet so that you can make an informed marketing decision based on ROI for you Yellow Page ad
Virtual Hepp in Attendance – $497
- Online Market Snapshot (detailed above)
- 1 hour pre-conference strategy session – via phone / Internet
- 1 hour meeting with Yellow Page rep – tele / web conference service provided
- 1 hour post-conference debrief to discuss and plan your YP adverting strategy
Custom, Managed PPC Campaign (with Market Exclusivity) – $997
- One-on-one initial consultation
- Advanced keyword research
- Competitor analysis
- Account setup with Google
- Strategic ad copywriting & setup of campaigns, ad groups and keywords
- Landing page selections/recommendations
- Installation of Google Analytics and/or conversion tracking scripts
Monthly Management Fee – $200 /month + 15% of Ad Spend
- Strategic bid management
- Monitoring & tweaking your campaigns to continually improve performance
- Monitoring clicks, conversions and click fraud activity
- Refining and testing creative ads
- Personal consultations as needed
- Monthly performance reporting & strategy planning
- Note: Minimum ad spend: $1,000 / month (or $150 minimum applies to management fee)
- Exclusivity of our SEM / PPC Online consulting services in your market
Note: Ad creative are licensed to client during engagement of services.
Yellow Pages Ad Program (with Market Exclusivity) – $2997
- One-on-one strategy consultation
- Advanced keyword research
- Competitor analysis, assessment & identification of their weaknesses
- 1 or 2 Custom Yellow Page Ad designs
- Unique Custom Tracking URL and Phone Number
- Custom Landing Page
- Monthly Report
- Ongoing Landing Page Optimization
