In this funeral home advertising video, I will demonstrate how funeral homes can track and measure their advertising.
Problem: Most Funeral Homes don’t measure their marketing efforts…
Therefore, they don’t know how effective those advertising efforts are!
Solution – Ad Tracking: Use these tools to track any print advertising
* Landing page on your website
* Additional URL (http://funeralfuturistdomains.com)
* URL Redirection service (http://www.funeralfuturist.com/go/bluehost/)
* Google URL Builder Tool (http://www.funeralfuturist.com/go/url-builder/)
* Google Analytics
This strategy can be used in all forms of print media:
* Newspaper ads / inserts
* Obituary Page banners
* Church bulletins
* Yellow Pages ads
* Direct Mail
* Billboards / Buses / Benches
* Back of business cards
Bonus Tip: Use a Call To Action
Make sure that you have a Call To Action in your ad so that there is a good reason for readers to go to your landing page. Offer a free funeral planning guide or a free video.
Rate or comment on this funeral home advertising video:
Are you tracking your funeral home print ads like this? Leave your thoughts or comments below.
PS: If you are to really learn how to incorporate this strategy and other funeral home marketing strategies, consider attending the Funeral Marketing Rock Star event in February 2013 in Las Vegas.