• Skip to primary navigation
  • Skip to main content

Funeral Futurist

Helping get more calls & increase averages!

  • Home
  • About
  • Services
  • Pages & Posts
  • Contact
  • Funeral Boardroom
  • Show Search
Hide Search

How To Track Funeral Ads

In this funeral home advertising video, I will demonstrate how funeral homes can track and measure their advertising.

[leadplayer_vid id=”5067B9316E8A6″]

Problem: Most Funeral Homes don’t measure their marketing efforts…
Therefore, they don’t know how effective those advertising efforts are!

Solution – Ad Tracking: Use these tools to track any print advertising
* Landing page on your website
* Additional URL (http://funeralfuturistdomains.com)
* URL Redirection service (http://www.funeralfuturist.com/go/bluehost/)
* Google URL Builder Tool (http://www.funeralfuturist.com/go/url-builder/)
* Google Analytics

This strategy can be used in all forms of print media:
* Newspaper ads / inserts
* Obituary Page banners
* Church bulletins
* Yellow Pages ads
* Direct Mail
* Billboards / Buses / Benches
* Back of business cards
* Brochures

Bonus Tip: Use a Call To Action
Make sure that you have a Call To Action in your ad so that there is a good reason for readers to go to your landing page. Offer a free funeral planning guide or a free video.

Rate or comment on this funeral home advertising video:
http://www.youtube.com/watch?v=jFjDdSgYEjw

Are you tracking your funeral home print ads like this? Leave your thoughts or comments below.

…Hepp

PS: If you are to really learn how to incorporate this strategy and other funeral home marketing strategies, consider attending the Funeral Marketing Rock Star event in February 2013 in Las Vegas.

Related posts:

Default ThumbnailFuneral Home Marketing: John Callaghan on the Hot Seat Default ThumbnailFuneral Futurist Predictions for 2010 Funeral Rock Stars Event PosterMEDIA RELEASE: Hepp Announces Funeral Marketing Rock Star Event – Feb. 2013 in Las Vegas funeralmarketingblueprintPress Release: The Ultimate Do-It-Yourself Funeral Home Marketing Strategy

About Robin Heppell

Robin Heppell, CFSP, combines his expertise in marketing & technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve. Connect with me on Google+.

For the latest in funeral strategy and marketing with Robin Heppell, visit Funeral Boardroom Learn More

Copyright © 2023 · Funeral Futurist is a division of Heppell Media Corporation · All Rights Reserved · Visit the Funeral Boardroom website for Funeral Home Stratgey and Marketing