Funeral Home Google AdWords Program

This MARKET EXCLUSIVE program gives you 5 Campaigns with 7 specifically written, Google AdWords Ad Groups to get into the consumer’s mind, getting them to click your ad that gives them information to educate them to choose your funeral home and not your competitors.

Google AdWords Core Program $549:

  • One-on-one initial consultation (via conference call)
  • Advanced keyword research
  • Competitor analysis
  • Account setup with Google
  • Strategic setup of 2 campaigns including core ad groups, ads and keywords
  • Researching negative keywords to reduce unwanted clicks
  • Landing page selections / recommendations / creation
  • Installation of Google Analytics and/or conversion tracking scripts

Monthly Management Fee $249 / month (applied in 14 days)

  • Strategic bid management
  • Monitoring & tweaking your campaigns to continually improve performance
  • Monitoring clicks, conversions and click fraud activity
  • Refining and testing creative ads
  • Personal consultations – 1  / month
  • Monthly performance reporting & strategy planning
  • Note: If monthly ad spend exceeds $1,000, fee increases $50
  • NOTE: Google AdWords budget not included in above fees


NOTE: Ad creative and keyword lists are licensed to client during engagement of services and are the copyright of Heppell Media Corp. Ads and keywords cannot be used if the agreement is terminated.

We also offer our Intermediate and Advanced Google AdWords programs, but they are only offered after 60 days to make sure it would be worth your investment for a more intensive AdWords program.

Additional Campaigns / Ad Groups can be added for $100 each for additional geographical locations or other target niches such as Cemetery, Pets, Flowers, etc.

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