This strategy is the easiest get started and it will improve your relations with your local churches.
Copy, Paste & Use the following…
Subject: Obituary for [First Name] [Last Name]
Dear [Church / Group Name],
We are sorry to advise you that your member, [Deceased’s Name] has passed away (or died) and his / her family has asked us to let you and your membership know of [Mr / Mrs Last Name]’s upcoming funeral service.
The complete obituary and service details can be found on our website at:
Feel free to forward this email to your membership as we have found that it is an easy way to let a lot of people know about service times – especially on such short notice. Let me know if you have questions or need help with anything else.
Next module: Facebook Family Strategy
If you prefer text – here it is…
Hi. We’re back to the How to Double your Website Traffic. In this video, what we’re going to do is very similar to the first strategy that I shared with you about emailing the family.
This one is to email the deceased’s church or any groups that they belong to. I want to give you a little bit of a backstory about this strategy. I only had two strategies until my Dad died. When my Dad died, I was at McCall’s Funeral Home, here in Victoria. That’s where I apprenticed and worked for Dave McCall and the staff there.
I had come in for some reason to check things over, and Dave and I were sitting in the foyer of the funeral home. Dave said to me, “Hey, Rob! How about, if you want, I’ll send an email to all the associations that you belong to within the industry, just letting them know that your Dad’s service is coming up and a link to the obituary.”
I was very grateful for Dave to suggest doing that for me. How my brain works is, partly, I’m going through the process of grieving the loss of my Dad. This is OK because my Dad was a teacher and, if you ever met my Dad, you’d know he loved to teach people things.
The other part of my brain said, “We could actually apply this strategy to anyone.” This email gets sent out to any churches or groups, and it’s very similar. The subject line is the same, “Obituary for [First Name] [Last Name] , Dear [Church or Group Name]…
This could go to, maybe, the Rotary Club, if they were members of the lawn bowling club, the yacht club, the golf course, or the church that they belonged to. It says, “We’re sorry to advise to that your member [Deceased Name] has passed away or died,” depending on the terminology that UAT is.
“His/her family has asked us to let you know, like you and your membership know, of his/her upcoming funeral service. The complete obituary and service details can be found on our website at www.yourfuneralchapel.com/john-doe. Feel free to forward this email to your membership as we have found it is an easy way to let a lot of people know about the service times, especially on such short notice. Let me know if you have any questions, or need help with anything else.
That’s it. This one is even easier because you don’t need to get permission from the family or to ask them for email, because you probably have the email address of the church or the church secretary. It’s probably pretty easy to find the email address for the different associations, as well.
What will happen is, then, that you might be able to get the church secretary to forward your email to 500, 1,000, depending on how big the church is, to all of their members. On receiving that, hopefully, most of them will click on the link, and come into your website to read the obituary and, hopefully, leave a condolence.
Again, just like the other one, we don’t put the day and time of the service in the email, and we don’t paste the obituary in the email either.
Apply this strategy. This is really simple to do. Even if you’re not getting the email addresses from the family yet, but I hope you are after the first video, this one can be done right away. As soon as it’s up on your website, send this email and put it in the hands of the church or the groups, to let their entire membership know.
What will happen is you’ll get more traffic to your website, more engagement, receive more condolences, help share and diminish that grief, and probably get more attendees to your services. In the next video, we’re going to go through the third strategy. Just click the link below or the link, in the email that I sent you, on our third strategy in the series. Thanks a lot.
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Next module: Facebook Family Strategy
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