You’ve heard of John Callaghan, haven’t you? To refresh your memory, he’s one of the industry’s top speakers on funeral home marketing. In his new book, “2009 Strategic Marketing Plan for Funeral Service Professionals” he reveals how funeral homes should market in during tough economic…
Do you use PhotoShop for creating memorial folders? If so, this post may help you raise the bar and help you create more personalized keepsakes for family and friends to keep for a long time. Plus separate yourself from your competitors. http://astore.amazon.ca/heppefunersol-20/ I have dusted…
Let me ask you a question… Does your web company have your best interests in heart? As you know, I have been in the funeral home website game for a long time – over 10 years. And in the last few years I have stepped…
One of the things that I have learned about how Google works is that it loves new content on websites. Many companies struggle to come up with new content – but not us – not funeral homes! Why? Because we have online obituaries (in Google’s…
Welcome to the Future of Funeral Service Newsletter! The October 2008 newsletter is here. Since we are in the Thanksgiving Season (between the Canadian and American Thanksgiving Holidays), I want to show my appreciation and thanks to you! I have a ton of free tutorials…
Winning or losing price shoppers can found a profound effect on your firm – the more you win, the more profitable you will be AND at the same time, you are weakening the competition! Mike Kubasak and I held a teleseminar in August about Price…
Recently, I created a “Help Wanted Ad” for some a support position to help me with the growth of my business and posted it to my website. In stead of the old way of posting ads with newspapers and then sifting through a stack of…
Although I have posted this under the “Careers” category, it probably should be called “Opportunities” or “Internet Apprenticeship” but at least with “Careers” you will know that I am looking for some help. You see, there are a lot of things happening behind the scenes…
This is the follow-up presentation to my live presentation at the Selected Independent Convention in Washington, DC. I have decided to break up this presentation into 5 parts as the recording of the web seminar was almost 2 hours long. I would strongly suggest that…
This is the 1st section of the presentation where we talk about Social Networks like Facebook, MySpace, and LinkedIn. This video is XX minutes long. See the text below the video for links to the “Letter to Families” mentioned in the video as well as…