I received some great comments and questions about my “Competition” article – thank you! First, many of the issues funeral home owners and managers are unique to your specific market and situation so I cannot offer a blanket answer that everyone could benefit from. The…
Jay Berkowitz and his team at “10 Golden Rules of Internet Marketing” do a great job in laying out practical advise in an easy to follow format. I have referred back to specific podcasts as well as the show notes when I need to take…
On this show, Brad Scott, manager of R.S. Kane Funeral Home in Toronto, Ontario, has an open discussion about competition from both a independent and corporate perspective. Click the Play button at the left of the silver bar >
http://www.funeralfuturist.com/audio/Greening-of-Funerals.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSSJune 6, 2008, Niagara Falls, Ontario Robin Heppell moderated a panel discussion about the “Greening of Funerals” at the Funeral Service Association of Canada’s Annual Convention. Panel members are Dave Erb (funeral sector), Erb &…
When did it happen? Has the funeral SERVICE profession always been product focused? I think a long time ago, 25+ years ago – during the good ol’ days of unit pricing- caskets were always part of the success equation but not as much as a…
While presenting at the ICCFA 2008 Annual Convention in San Diego, my Blackberry went off and it was a freelance reporter, Marty Graham. She had been monitoring the schedule of the San Diego Convention Center and saw that there was a Funeral Convention taking place…
The Johnson Consulting Group – leaders in Funeral and Cemetery Consulting and Management Services – have just launched their new website – www.JohnsonConsulting.com. Tom and Jake Johnson, together with their associates, have formed an all-star lineup of senior executives from the funeral profession. Most recently…
Welcome to the Future of Funeral Service Newsletter! The April newsletter is here. It has been an interesting couple of months and I have a lot to share with you. If you feel that someone else could benefit for this information, please feel free to…
Marketing Over Coffee: I listen to this podcast religiously. Christopher Penn and John Wall will keep you up to date in marketing with “New Media” and the featured post is where they talk briefly about New Media and funeral service. You will also get tips…
Preneed Referrals is a funeral-specific website that I have created as a resource for funeral directors and cemeterians to put the power of “Send Out Cards” into your preneed marketing and family follow-up – after care – programs. “Get Preneed Leads” Send Out Cards is…