Ask the Futurist

  • “Who are you trying to target? What do you want them to do? What are you going to do to get them to do that?” Robin Heppell

  • “What helps people, helps business.” Leo Burnett

  • “An advertising budget’s main function is not to spend too much money on ineffective advertising.” Robin Heppell

  • “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt

  • “I’d rather chase a family for vital stats than for a credit card number.” Robin Heppell

  • “Business has only two functions—marketing and innovation.” Milan Kundera

  • “Would you spend $150 to get a $1000 direct cremation call? Ok. Great, how many do you want per month?” Robin Heppell