Assisting Funeral Homes grow market share and increase average funeral values.
with Robin Heppell, CFSP
Meet Robin Heppell
I can help you and your funeral home achieve your goals through strategy, marketing and technology.
With over two decades of expertise, I’ll empower your funeral home to exceed today’s expectations, creating meaningful experiences that set you apart in the marketplace.
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Funeral Futurist Newsletter…
How can We help
Hire us to help your funeral home or cremation service grow…
Funeral Clients CRM
Maximize impact for both pre-need and
at-need growth.
Funeral Boardroom
Collaborative mastermind sessions for
funeral home owners.
Funeral CMO
Intense analysis and problem-solving of many funeral home operations.
- Optimize Funeral Home Searches With ChatGPTOpening Note: I am excited to bring you up-to-date information that I am testing and implementing at funeral homes now. It’s great to be “back” and share with you new aspects about marketing for funeral homes and cremation providers. The main, new addition to my area of focus will be how AI and Automation will play a meaningful role for you to attract new client families and better… Read more: Optimize Funeral Home Searches With ChatGPT
Areas of Expertise…
Where Robin Heppell and his team can help you get more calls
Competition
Explore strategies to differentiate your funeral home in a highly competitive market, ensuring you become the preferred choice for families during their time of need.
Preneed
Discover how to effectively promote pre-need planning services, offering peace of mind to clients and securing future business for your funeral home.
Cremation
Learn to enhance and market your cremation services to meet the growing demand for this option, addressing both the practical and emotional considerations of families.
Strategy
Develop a robust strategic plan tailored for your funeral home to navigate industry changes and enhance decision-making, ensuring long-term success.
Marketing
Implement targeted marketing strategies to increase visibility, attract new clients, and build strong relationships within your community.
TEchnology
Integrate the latest technological advancements to streamline operations, improve customer service, and modernize your funeral home’s approach to client care.
FAQs
Do you have a question? Feel free to reach out.
How can we differentiate our funeral home from competitors in the local market?
- Analyze local competitors to identify gaps and unique selling propositions.
- Develop a brand positioning strategy that highlights your unique services and compassionate approach.
- Implement targeted marketing campaigns focusing on your strengths and community involvement.
Discover how to stand out in your market. Schedule a consultation at funeralfuturist.com/meet.
What are the most effective marketing strategies for increasing our service visibility?
- Leverage both digital and traditional marketing channels tailored to your target audience.
- Focus on SEO to improve online visibility and attract organic traffic.
- Use social media to engage with the community and share meaningful content.
Learn which strategies will increase your visibility. Book a time with me at funeralfuturist.com/meet.
How can we use social media to improve community engagement and attract new clients?
- Share educational content about funeral planning and grief support.
- Highlight community events and your participation or sponsorship.
- Encourage interaction by responding to comments and questions promptly.
Boost your social media presence effectively. Arrange a meeting at funeralfuturist.com/meet.
What metrics should we track to gauge the success of our marketing efforts?
- Track website traffic, engagement rates on social media, and conversion rates.
- Monitor customer feedback and online reviews to assess brand perception.
- Evaluate the ROI of different marketing campaigns to allocate resources wisely.
Measure your marketing success accurately. Set up a consultation at funeralfuturist.com/meet.
How can we effectively reach younger demographics interested in pre-planning funeral services?
- Use digital marketing channels like social media and online advertising to reach younger audiences.
- Offer informational workshops and webinars on the importance of pre-planning.
- Create relatable content that addresses the benefits of early funeral planning.
Connect with younger clients now. Schedule a strategy session at funeralfuturist.com/meet.
What are the best practices for handling negative reviews online?
- Respond promptly and professionally to all reviews, acknowledging concerns and showing commitment to resolution.
- Offer to take detailed discussions offline to resolve issues in a respectful manner.
- Use feedback for service improvement and to mitigate future complaints.
Manage your online reputation expertly. Book a consultation at funeralfuturist.com/meet.
Can you help us develop a more effective pricing strategy?
- Analyze market trends and competitor pricing to ensure competitive and fair pricing.
- Consider value-based pricing strategies that reflect the quality and breadth of your services.
- Explore package deals and optional add-ons to accommodate different budgets and needs.
Enhance your pricing strategies today. Visit funeralfuturist.com/meet to get started.
How can we improve customer loyalty and retention?
- Implement a customer feedback loop to continuously improve service.
- Develop a loyalty program or exclusive offers for returning families.
- Stay in touch with clients through thoughtful aftercare and follow-up communications.
Build lasting relationships with your clients. Start by scheduling a meeting at funeralfuturist.com/meet.
What are the emerging trends in the funeral industry we should be aware of?
- Stay updated on eco-friendly and alternative funeral services as these are gaining popularity.
- Understand the impact of technology on funeral services, such as live-streaming and online memorials.
- Keep abreast of regulatory changes and how they affect operational practices.
Stay ahead of industry trends. Let’s discuss innovations during a consultation at funeralfuturist.com/meet.
How do we maintain high standards of service during periods of high demand?
- Implement efficient operational workflows to handle increased service volumes without sacrificing quality.
- Train staff continuously on best practices and compassionate service delivery.
- Use customer management systems to streamline service arrangements and follow-up.
Ensure excellence even at peak times. Set up a strategy call at funeralfuturist.com/meet.
Insights on funeral service.
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