Assisting Funeral Homes grow market share and increase average funeral values.


with Robin Heppell, CFSP

Meet Robin Heppell


I can help you and your funeral home achieve your goals through strategy, marketing and technology.

With over two decades of expertise, I’ll empower your funeral home to exceed today’s expectations, creating meaningful experiences that set you apart in the marketplace.

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Funeral Futurist Newsletter…

How can We help


Hire us to help your funeral home or cremation service grow…

Funeral Clients CRM

Maximize impact for both pre-need and
at-need growth.

Funeral Boardroom

Collaborative mastermind sessions for
funeral home owners.

Funeral CMO

Intense analysis and problem-solving of many funeral home operations.


  • Optimize Funeral Home Searches With ChatGPT
    Opening Note: I am excited to bring you up-to-date information that I am testing and implementing at funeral homes now. It’s great to be “back” and share with you new aspects about marketing for funeral homes and cremation providers. The main, new addition to my area of focus will be how AI and Automation will play a meaningful role for you to attract new client families and better… Read more: Optimize Funeral Home Searches With ChatGPT

“Who are you trying to target? What do you want them to do? What are you going to do to…

“What helps people, helps business.” Leo Burnett

“An advertising budget’s main function is not to spend too much money on ineffective advertising.” Robin Heppell

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but…

“I’d rather chase a family for vital stats than for a credit card number.” Robin Heppell

“Business has only two functions—marketing and innovation.” Milan Kundera

“Would you spend $150 to get a $1000 direct cremation call? Ok. Great, how many do you want per month?”…

Areas of Expertise…

Where Robin Heppell and his team can help you get more calls

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Competition

Explore strategies to differentiate your funeral home in a highly competitive market, ensuring you become the preferred choice for families during their time of need.

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Preneed

Discover how to effectively promote pre-need planning services, offering peace of mind to clients and securing future business for your funeral home.

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Cremation

Learn to enhance and market your cremation services to meet the growing demand for this option, addressing both the practical and emotional considerations of families.

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Strategy

Develop a robust strategic plan tailored for your funeral home to navigate industry changes and enhance decision-making, ensuring long-term success.

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Marketing

Implement targeted marketing strategies to increase visibility, attract new clients, and build strong relationships within your community.

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TEchnology

Integrate the latest technological advancements to streamline operations, improve customer service, and modernize your funeral home’s approach to client care.

Insights on funeral service.

Watch, listen or read…

Watch My Latest Videos

By: Robin Heppell

Listen to My Latest Podcasts

By: Robin Heppell

By: Robin Heppell

Our Clients

CCC
McallGardens
Gilman
Garden Hill
Brown Owens
Forest City
Affordable
Hasket
MacombCoCremation
French Family
Hitzeman
Marlan Gary
JA Larin
Lakeshore
Dejohn
Zabor