Why Digital Marketing Matters for Funeral Homes
In today’s digital age, you can’t afford to overlook the importance of digital marketing for your funeral home. Families facing loss often turn to the internet for support and information,…
online prices
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Understanding the Online Cremation Customer vs. Traditional Client Families
As you navigate the intricate landscape of serving both online cremation customers and traditional client families, the nuances in their preferences and expectations become apparent. Each group brings unique perspectives…
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Optimize Funeral Home Searches With ChatGPT
Opening Note: I am excited to bring you up-to-date information that I am testing and implementing at funeral homes now. It’s great to be “back” and share with you new…
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“Who are you trying to target? What do you want them to do? What are you going to do to get them to do that?” Robin Heppell
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“What helps people, helps business.” Leo Burnett
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“An advertising budget’s main function is not to spend too much money on ineffective advertising.” Robin Heppell
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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Steuart Henderson Britt
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“I’d rather chase a family for vital stats than for a credit card number.” Robin Heppell
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“Business has only two functions—marketing and innovation.” Milan Kundera
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“Would you spend $150 to get a $1000 direct cremation call? Ok. Great, how many do you want per month?” Robin Heppell