
Assisting Funeral Homes grow market share and increase average funeral values.
with Robin Heppell, CFSP

Meet Robin Heppell
I can help you and your funeral home achieve your goals through strategy, marketing and technology.
With over two decades of expertise, I’ll empower your funeral home to exceed today’s expectations, creating meaningful experiences that set you apart in the marketplace.
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How can We help
Hire us to help your funeral home or cremation service grow…
Latest Articles from Funeral Futurist…
- How to Set Up Social Media Ads for Funeral HomesSocial media advertising is a powerful tool for funeral homes to reach grieving families with sensitivity and care. Unlike other industries, funeral home marketing must strike a delicate balance between offering valuable services and maintaining respect for those experiencing loss. By selecting the right platforms, crafting compassionate messaging, and targeting the appropriate audience, funeral homes can create meaningful connections without being intrusive. This guide will walk you through… Read more: How to Set Up Social Media Ads for Funeral Homes
- Key Metrics for Digital Success for Funeral Homes and Cremation ProvidersTracking key digital metrics helps funeral homes enhance engagement, improve conversions, and build trust with families seeking compassionate services.
Areas of Expertise…
Where Robin Heppell and his team can help you get more calls

Competition
Explore strategies to differentiate your funeral home in a highly competitive market, ensuring you become the preferred choice for families during their time of need.

Strategy
Develop a robust strategic plan tailored for your funeral home to navigate industry changes and enhance decision-making, ensuring long-term success.
FAQs
Do you have a question? Feel free to reach out.
How can we differentiate our funeral home from competitors in the local market?
- Analyze local competitors to identify gaps and unique selling propositions.
- Develop a brand positioning strategy that highlights your unique services and compassionate approach.
- Implement targeted marketing campaigns focusing on your strengths and community involvement.
Discover how to stand out in your market. Schedule a consultation at www.funeralfuturist.com/meet.
What are the most effective marketing strategies for increasing our service visibility?
- Leverage both digital and traditional marketing channels tailored to your target audience.
- Focus on SEO to improve online visibility and attract organic traffic.
- Use social media to engage with the community and share meaningful content.
Learn which strategies will increase your visibility. Book a time with me at www.funeralfuturist.com/meet.
How can we use social media to improve community engagement and attract new clients?
- Share educational content about funeral planning and grief support.
- Highlight community events and your participation or sponsorship.
- Encourage interaction by responding to comments and questions promptly.
Boost your social media presence effectively. Arrange a meeting at www.funeralfuturist.com/meet.
What metrics should we track to gauge the success of our marketing efforts?
- Track website traffic, engagement rates on social media, and conversion rates.
- Monitor customer feedback and online reviews to assess brand perception.
- Evaluate the ROI of different marketing campaigns to allocate resources wisely.
Measure your marketing success accurately. Set up a consultation at www.funeralfuturist.com/meet.
How can we effectively reach younger demographics interested in pre-planning funeral services?
- Use digital marketing channels like social media and online advertising to reach younger audiences.
- Offer informational workshops and webinars on the importance of pre-planning.
- Create relatable content that addresses the benefits of early funeral planning.
Connect with younger clients now. Schedule a strategy session at www.funeralfuturist.com/meet.
What are the best practices for handling negative reviews online?
- Respond promptly and professionally to all reviews, acknowledging concerns and showing commitment to resolution.
- Offer to take detailed discussions offline to resolve issues in a respectful manner.
- Use feedback for service improvement and to mitigate future complaints.
Manage your online reputation expertly. Book a consultation at www.funeralfuturist.com/meet.
Can you help us develop a more effective pricing strategy?
- Analyze market trends and competitor pricing to ensure competitive and fair pricing.
- Consider value-based pricing strategies that reflect the quality and breadth of your services.
- Explore package deals and optional add-ons to accommodate different budgets and needs.
Enhance your pricing strategies today. Visit www.funeralfuturist.com/meet to get started.
How can we improve customer loyalty and retention?
- Implement a customer feedback loop to continuously improve service.
- Develop a loyalty program or exclusive offers for returning families.
- Stay in touch with clients through thoughtful aftercare and follow-up communications.
Build lasting relationships with your clients. Start by scheduling a meeting at www.funeralfuturist.com/meet.
What are the emerging trends in the funeral industry we should be aware of?
- Stay updated on eco-friendly and alternative funeral services as these are gaining popularity.
- Understand the impact of technology on funeral services, such as live-streaming and online memorials.
- Keep abreast of regulatory changes and how they affect operational practices.
Stay ahead of industry trends. Let’s discuss innovations during a consultation at www.funeralfuturist.com/meet.
How do we maintain high standards of service during periods of high demand?
- Implement efficient operational workflows to handle increased service volumes without sacrificing quality.
- Train staff continuously on best practices and compassionate service delivery.
- Use customer management systems to streamline service arrangements and follow-up.
Ensure excellence even at peak times. Set up a strategy call at www.funeralfuturist.com/meet.
Insights on funeral service.
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