Articles for Newsletters and Publications

Please feel free to use these articles in your newsletters or publications.  The only terms of use are that you will use the article as is without editing the Title, Article Content or About the Author section.  If you what the article edited to relate more directly to your membership or subscribers, just email [email protected] and we will make the necessary edits for you.  Also, if you would like to include graphics in your article, we can forward you appropriate images to you.

If you wish to include an image of Robin Heppell, you can download an appropriate image from Flickr at http://www.flickr.com/photos/funeralfuturist/sets/72157607293087105/or send an email request to [email protected].

Article Downloads are available at the bottom of this page.

Funeral Articles (most recent at top)

Title: What Domain Names Do You Want Before Your Competitor Gets Them?
Description: Important domain names and reserving the before your competition does and why this is important.
Number of Words: 327

Title: How to Steal Online Price Shoppers From Your Competitors
Description: Stealing online price shoppers using specifically titled video and uploading it to YouTube.
Number of Words: 505

Title: How to Be More Efficient With Facebook, Twitter and LinkedIn
Description: Ways of being involved in your online community and using your time efficiently to manage social media.
Number of Words: 253

Title: Borrow Amazon’s Strategy to Build More Credibility?
Description:
Using Amazon’s idea of using reviews in order to build credibility in your market.
Number of Words:
483

Title: Is Your Website iPhone and Blackberry Friendly?
Description:
Reason why you should have a iPhone and Blackberry friendly website, ways to test your website and tips to ensure that you meet the criteria
Number of Words: 386

Title: How You Can Use Twitter For Your Funeral Home
Description: Setting up and managing your funeral home Twitter account to broaden your reach in your community.
Number of Words:
608

Title: What is the 1 Key File That Google Wants on Your Website? And How to Create it For Free
Description:
Why it is important to have an XML sitemap in the eyes of Google and steps you need to take to set that up.
Number of Words: 446

Title: Funeral Costs – What I Didn’t Get to Say
Description:
Differentiating factors influencing cost of a funeral. You can’t compare apples to apples when comparing funeral prices
Number of Words: 729

Title: It’s Not the Funeral Product Industry
Description:
The intention of this article is not to bash the manufacturers of funeral merchandise but to convey to the funeral home operators that they must align their strategies and offerings with those of their customers.
Number of Words: 1500

Title: Preneed Dog Pound – Pit Bulls and Golden Retrievers
Description:
Which type of preneed rep will you use for your virtual walk- in and why.
Number of Words:519

Title: Death of Preneed?
Description:
Preneed is changing and to survive we are going to have to adjust the preneed equation.
Number of Words: 621

Title: 7 Mistakes Funeral Directors Make With Facebook
Description:
Avoiding commonly made mistakes with the use of facebook to connect with you community.
Number of Words: 1018

Title: 5 Reasons to Have ‘Careers’ on Your Funeral-Home Website
Description:
A list of reasons why you should have a careers section on your website and some steps to remember when setting that up.
Number of Words:
571

Title: Best Practices For Funeral Directors to Use Facebook
Description:
Knowing the differences between profiles and pages in Facebook.  Best ways of effectively using Facebook pages and profiles for Funeral Directors.
Number of Words: 1193

  • What Domain Names Do You Want Before Your Competitor Gets Them?
  • How to Steal Online Price Shoppers From Your Competitors
  • How to Be More Efficient With Facebook, Twitter and LinkedIn
  • Borrow Amazon’s Strategy to Build More Credibility?
  • Is Your Website iPhone and Blackberry Friendly?
  • How You Can Use Twitter For Your Funeral Home
  • What is the 1 Key File That Google Wants on Your Website? And How to Create it For Free
  • Funeral Costs – What I Didn’t Get to Say
  • It’s Not the Funeral Product Industry
  • Preneed Dog Pound – Pit Bulls and Golden Retrievers
  • Death of Preneed? 7 Mistakes Funeral Directors Make With Facebook
  • 5 Reasons to Have ‘Careers’ on Your Funeral-Home Website
  • Best Practices For Funeral Directors to Use Facebook