The Johnson Consulting Group – leaders in Funeral and Cemetery Consulting and Management Services – have just launched their new website – www.JohnsonConsulting.com.
Tom and Jake Johnson, together with their associates, have formed an all-star lineup of senior executives from the funeral profession. Most recently they acquired Legacy Management Services from Keystone. To showcase their depth in their team and of their services offerings, Johnson retained the services of Robin Heppell to guide them through the development of their new online presence. With the goal of creating a platform to provide the most relevant and current information to funeral and cemetery professionals, Heppell harnessed the power of the WordPress weblog functionality and applied the best practices of online marketing and public relations.
Bill Bischoff, Communications and Marketing Strategist for Johnson Consulting, stated:
“What set Heppell apart from standard web development companies was the fact that he took the time to thoroughly understand our business and what our vision was for our Company. Heppell then built us more than a common website, he constructed us a virtual marketing platform that will greatly assist us in achieving our Corporate Vision “To be the best…” Thanks, Rob we could not be more pleased.”
Key features of this site above the usual website components:
- Audio clips welcoming visitors to specific sections of the site – the goal is to make visitors comfortable with members of the team, hence building relationships
- Testimonials are displayed throughout the site, some randomly in the right sidebar and others relating to specific service offerings
- Media Room lists all press releases with the most recent ones first – this page is dynamically created and new releases are uploaded with the same ease as sending an email with an attachment – no more web developer fees to add new information
Johnson Consulting has also developed a complimentary newsletter that will go out to members of the death care community. It will consist of some of the latest developments within the industry, best practices for the management of cemeteries and funeral homes, and profiles highlighting JCG team members and how they can assist clients achieve their goals. To sign up for their newsletter, go to www.johnsonconsulting.com.
If you would like more information on taking your online presence from just a website to a virtual marketing platform to reach out to your community, contact Robin Heppell at 800-810-3595 or 250-744-3595 or email at [email protected].