Here is your free 2013 Virtual Marketing Calendar to help you plan out your funeral home or cemetery marketing and advertising topics for the year.
httpvh://www.youtube.com/watch?v=A9-dngjsz3c
Here is your free 2013 Virtual Marketing Calendar to help you plan out your funeral home or cemetery marketing and advertising topics for the year.
httpvh://www.youtube.com/watch?v=A9-dngjsz3c
httpvh://www.youtube.com/watch?v=1sAuURAk0ms
(feel free to share or embed this video if you find it helpful: http://www.youtube.com/watch?v=1sAuURAk0ms)
Thank you to Dr. Alan Wolfelt and the NFDA for making this valuable and timely resource available to the entire funeral community at no charge.
This is a step by step tutorial to show you how to share this valuable information on your website and your social media accounts. Please follow these steps in order for maximum effectiveness.
Sample Blog Post:
TITLE: How to talk to children about the Newtown CT Tragedy
Dear Teachers, Clergy, Community Leaders and Parents,
During this pass week, many of you may have been faced with having to answer questions about the tragedy that occurred in Newtown, Connecticut.
Today we received an article from the National Funeral Directors Association that was written by renowned grief expert, Dr. Alan Wolfelt.
We feel that this article is a great resource for anyone dealing with children and teens.
You can download Dr. Wolfelt’s article here.
We thank Dr. Alan Wolfelt (www.CenterForLoss.com) and the NFDA (www.nfda.org) for making this resource available. If you need additional resources, please do not hesitate to contact me.
Sincerely,
[Your Name]
[Your Funeral Home]
Sample Email:
SUBJECT: [ARTICLE] How to talk to children about the Newtown CT Tragedy
Dear Teachers, Clergy, Community Leaders and Parents,
During this pass week, many of you may have been faced with having to answer questions about the tragedy that occurred in Newtown, Connecticut.
Today we received an article from the National Funeral Directors Association that was written by renowned grief expert, Dr. Alan Wolfelt.
We feel that this article is a great resource for anyone dealing with children and teens.
You can download Dr. Wolfelt’s article here:
[LINK TO YOUR WEBSITE]We thank Dr. Alan Wolfelt and the NFDA for making this resource available. If you need additional resources, please do not hesitate to contact me.
Sincerely,
[Your Name]
[Your Funeral Home]
General comments:
Resources:
UPDATE: Response of thanks received from local school district:
Robin Heppell, CFSP, of FuneralFuturist.com in Victoria, British Columbia, has recently been honored as a Legacy Fellow in the Academy of Professional Funeral Service Practice Legacy Endowment Fund for his generosity and commitment to continuing education and life-long learning. Robin is a Certified Funeral Service Practitioner, an Ambassador and member of the Board of Trustees of the Academy of Professional Funeral Service Practice.
Robin Heppell, CFSP, combines his expertise in marketing, technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve.
Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies, marketing plans and technologies.
This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market. He is a fourth generation funeral director and a Certified Celebrant. Heppell is a former faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News, and his own websites include http://www.FuneralGurus.com and http://www.FuneralFuturist.com.
The Academy of Professional Funeral Service Practice is one of the oldest organizations providing a program for professional certification in the United States. With almost 2,000 members worldwide, 1425 of whom have achieved the designation of Certified Funeral Service Practitioner, the Academy offers a voluntary certification program for funeral service practitioners to accomplish educational, professional, and community oriented goals in an organized fashion, recognizing funeral directors who raise and improve the standards of funeral service.
In late 2010, the Academy Board of Trustees adopted a resolution to establish the Legacy Endowment Fund which will accept donations from all eligible sources for the purpose of promoting education in funeral service and mortuary science. The Board of Trustees of the Academy will grant scholarships and make bequests from the income, appreciation and any other earnings generated by the Legacy Endowment Fund for the purpose of funding mortuary science and funeral service education for mortuary science students and funeral service practitioners.
For more information about the Legacy Endowment fund or the Certified Funeral Service Practitioner (CFSP) designation, please contact Kimberly A. Gehlert, Executive Director, at (614) 899-6200.
FOR MORE INFORMATION, CONTACT:
Kimberly A. Gehlert, Executive Director
Academy of Professional Funeral Service Practice
614/899-6200 Fax: 614/899-6206
P.O. Box 2275
Westerville, OH 43086-2275
The Ultimate Funeral Marketing Seminar: Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results
What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events this year? This event actually walks attendees through the creation of their funeral home marketing plan from A to Z following the Funeral Marketing Blueprint method. This Blueprint will be unveiled at the Be A Funeral Marketing Rock Star conference in February 2013 at the Hard Rock Hotel and Casino in Las Vegas, Nevada. http://www.FuneralRockStars.com/live/
Las Vegas, NV — Robin Heppell knows funeral home owners and managers have a choice in which seminars and events to attend. With attendees investing hundreds of hours and thousands of dollars every year in professional development, the Funeral Marketing Blueprint program has been developed to give attendees a complete road map for their marketing initiatives. It is based on over 25 years experience, over $50,000 of education, the development of over 100 websites, and the creation of a multimillion dollar preneed program.
Robin Heppell, the creator of the Funeral Marketing Blueprint proclaimed, “What makes the Be A Funeral Marketing Rock Star a really unique learning experience is that it is a complete plan with a consistent message that can be implemented and not just random ideas from a variety of individual presenters.”
This program is designed specifically for Funeral Home Owners and Managers.
Jeremy DeBord, 4th Generation Funeral Director & Owner from Lancaster, PA. stated: “Way too often funeral home owners are unable or unwilling to adapt to the changing environment but spending some time with Heppell really was a breath of fresh air of someone who is in fact a forward thinker. I enjoyed the “flow” and “order” of the Funeral Marketing Blueprint starting with the marketing “legends” which have pioneered the world of marketing and the strategies and theories that they follow.”
Conference attendees will gain easy, step-by-step knowledge on all of the following:
Heppell added, “Attendees will love the Rock Star format, especially being at the perfect venue, the Hard Rock Hotel & Casino. Besides having complimentary breakfast, lunch and snacks, each day will end with Hepp’s Hot Seat Happy Hour where drinks will be served during an uncensored, anything goes, Question and Answer period. This is a “can’t miss” event for those who prescribe to the “work hard – play hard” mindset. The conference at the Hard Rock will be one of a kind.”
The Funeral Marketing Blueprint reveals insider secrets and proven techniques to making a funeral home’s marketing plan more effective and easier to follow. Robin Heppell, CFSP of FuneralFuturist.com is recognized in the Funeral Profession as a marketing strategist and thought leader for positioning funeral homes to embrace the future and has spoken in front of thousands of funeral professionals on topics of Marketing, Strategy, Competition, Websites, Social Media, SEO (Search Engine Optimization) and Google AdWords.
For a brief overview of the Funeral Marketing Blueprint and the 7 Ms of Funeral Home Marketing, go to http://www.FuneralRockStars.com/blueprint/ to download the Blueprint Overview.
For media inquiries, please visit http://www.FuneralFuturist.com/connect/ for immediate download of the Funeral Futurist infographic.
# # #
CONTACT:
Robin Heppell
(250) 744-3595
[email protected]
In this funeral home advertising video, I will demonstrate how funeral homes can track and measure their advertising.
[leadplayer_vid id=”5067B9316E8A6″]
Problem: Most Funeral Homes don’t measure their marketing efforts…
Therefore, they don’t know how effective those advertising efforts are!
Solution – Ad Tracking: Use these tools to track any print advertising
* Landing page on your website
* Additional URL (http://funeralfuturistdomains.com)
* URL Redirection service (http://www.funeralfuturist.com/go/bluehost/)
* Google URL Builder Tool (http://www.funeralfuturist.com/go/url-builder/)
* Google Analytics
This strategy can be used in all forms of print media:
* Newspaper ads / inserts
* Obituary Page banners
* Church bulletins
* Yellow Pages ads
* Direct Mail
* Billboards / Buses / Benches
* Back of business cards
* Brochures
Bonus Tip: Use a Call To Action
Make sure that you have a Call To Action in your ad so that there is a good reason for readers to go to your landing page. Offer a free funeral planning guide or a free video.
Rate or comment on this funeral home advertising video:
http://www.youtube.com/watch?v=jFjDdSgYEjw
Are you tracking your funeral home print ads like this? Leave your thoughts or comments below.
…Hepp
PS: If you are to really learn how to incorporate this strategy and other funeral home marketing strategies, consider attending the Funeral Marketing Rock Star event in February 2013 in Las Vegas.