Well I’m not sure what the final results are yet – the answer is YES! Yes for everyone. The Internet is becoming the main source for people to gather information and for those who are looking for funeral information will undoubtedly want pricing information. If you don’t have your prices online, visitors will think that you have something to hide – do you?
Many full service funeral homes say that they will lose all of the price shoppers to the lower-cost alternative providers – not true. Have you ever looked for a hotel online? If so, do you always choose the Motel 6 – probably not. You look for value. So will the visitors to your website. Some funeral directors say that they want to be able to talk to people so that they explain their prices over the phone or in person – like it or not, a lot of Internet visitors don’t want to talk to you, so give them what they are looking for – your prices. I am not saying just throw up your General Price List (GPL); what I am suggesting is to use the Internet as an opportunity to explain your services and the value that you provide over your competition. By differentiating yourself from your competition you can demonstrate your value and aid your visitors in the decision making / shopping process.
Here are three examples of funeral homes that do a great job of explaining their prices and differentiating themselves from their competition.
- How to Compare Prices (www.forestlawn.com)
- 10 Reasons to Call (www.klecatskys.com)
- Pricing Strategy (www.baygardens.ca)
If you would like assistance in creating “differentiation” between you and your competitors so that you can win the online shoppers, call me at 1-(800) 810-3595 or at (250) 744-3595.
I will be creating a tutorial next month to show how you can offer your price list for via email and how you can teach your visitors through a series of email – stay tuned!
If you have any experience with having your price list online, I would appreciate your comments – please fill out the form below.