Newsletter - April 2008
April 7, 2008
Welcome to the Future of Funeral Service Newsletter!
The April newsletter is here. It has been an interesting couple of months and I have a lot to share with you. If you feel that someone else could benefit for this information, please feel free to forward it to them.
If you are not a subscriber, click here for your own copy: Sign Up Today!
Please see below as I am hosting a free demonstration for PreneedReferrals.com on Weds., April 9 and see how you can start to get preneed leads from referrals and also from after care families - again, it’s time sensitive so register today!
Also, I would love to get your feedback - leave a comment on the website or just reply to the email. Thanks again, Robin Heppell.
Featured Article: Case Study - Online Video for Funeral & Cemetery Promotion
In preparation for my presentation at the ICCFA Annual Convention in San Diego, I am conducting a live Case Study on how to use online videos to promote your services and your website. I have selected three terms to rank for - two are geo-targeted, one for a funeral home and one for a cemetery - both in my home town.Read more >>
Ask the Futurist: Green Funerals and Green Burials - Are you Ready?
I have been studying the topic of GREENING FUNERAL SERVICE closely and to start I want to point out that there are varying shades of green. It is not “All Green” or “No Green” - funeral homes and cemeteries can slowly incorporate GREEN into their operations. From the outset, there seems to be three areas of focus.Read more >>
Hep’s ‘Net Picks: Marketing Experts see the need for Funeral Homes to use New Media
Marketing Over Coffee: I listen to this podcast religiously. Christopher Penn and John Wall will keep you up to date in marketing with “New Media” and the featured post is where they talk briefly about New Media and funeral service. You will also get tips on Search Engine Optimization, Email Marketing, Blogging, and Podcasting - I mean “Online Radio” Read more >>
Do You Agree with Hep? Are Memorial Societies Obsolete?
With a more educated consumer and with a wide variety of funeral service providers, the business model of a Memorial Society is obsolete!
Read more >>
Future Sneak Peak: Free Demo of PreneedReferrals.com: Weds., April 9
Preneed Referrals is a funeral-specific website that I have created as a resource for funeral directors and cemeterians to put the power of “Send Out Cards” into your preneed marketing and family follow-up - after care - programs.Read more >>
Funeral Futurist Radio: Blogging for Funeral Homes with Tim Totten
On this show, Cot Covers creator, Tim Totten of Final Embrace shares his experiences with creating and maintaining his blog and discusses how funeral directors could benefit from creating their own blog.Read more >>
Funeral Futurist Tutorial: Using Excel: Track Funeral Totals and Averages
This tutorial will demonstrate how to use Microsoft’s Excel spreadsheets to track your calls by service type and have a running total and up to date averages in your various service offerings.Read more >>
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