Comments on: Funeral Home Marketing: John Callaghan on the Hot Seat

By: John Paul Schilling

John Paul Schilling — Wed, 04 Feb 2009 18:13:19 +0000

Very informational, Thanks Rob & John

By: Debbie Fleming

Debbie Fleming — Wed, 04 Feb 2009 18:08:57 +0000

Listened to your broadcast. I am a supplier to funeral homes (burial vaults), but hope that the education I received will help those I call on daily. I want to be that person they rely on for information and education in funeral service – excellent presentation!

By: Gary Baker

Gary Baker — Wed, 04 Feb 2009 18:05:01 +0000

Robin…Your interview with John Callaghan was very informative. I
especially benefited from the section on “Resolving Arrangement Problems,”
Funeral arrangers need to do more listening than selling…we need to get on
the same path with the family by redirecting their focus by asking
open-ended questions.

By: David Fry

David Fry — Wed, 04 Feb 2009 18:02:14 +0000

Great Information given as well as shared. I looking forward to reading your material and acting upon it. Thank you for your insight!

By: John Kelly

John Kelly — Wed, 04 Feb 2009 17:58:03 +0000

Thank you for this wonderful live webinar. John Callaghan’s information and insights are amazing. I’ve learned so much about how to change my thinking about all aspects of marketing. I have purchased John’s Book. I hope you offer more seminars like this soon. Thank you so much

By: Wendy Kraft

Wendy Kraft — Wed, 04 Feb 2009 17:50:42 +0000

We listened to your interview for over two hours and didn’t want it to end. We are opening a new funeral home and while we have discussed some of the concepts you brought up, there was no way we could have thought of all of the ideas you shared. I’m sure spending the time listening to this interview will reap profits for our business for years to come!

By: Nanci Trevino

Nanci Trevino — Wed, 04 Feb 2009 03:44:38 +0000

I really appreciated today’s program – thank you – the ideas shared were up-to-the minute as far as addressing our industry and the current economic times as well as the current generation we are serving. I would like to receive the 10 steps to higher ranking in search engines.

Ponderosa Valley Funeral Services, 10470 S. Progress Way, Parker, CO 80134

By: Stephen Elliott

Stephen Elliott — Wed, 04 Feb 2009 03:42:14 +0000

I really appreciated the comments about redirecting the focus of the event of the death and on to the celebration of life. It confirmed in my mind that my own approach is correct. I also liked the idea of the packages and naming them after something that has local appeal instead of “plan A” or “Plan B”. The idea of the “Specials” packages and keeping the choices simple is something I will consider when we adjust our pricing in the near future. Thank you for the great information.