Let me ask you a question… Does your web company have your best interests in heart?
As you know, I have been in the funeral home website game for a long time – over 10 years. And in the last few years I have stepped back from the sales side and focused on teaching you about how to build your web presence beyond your website – like with YouTube, Facebook, etc. – mainly because the web site companies weren’t helping their clients beyond the confines of their product offerings (your current website).
Lately I have received some questions from funeral professionals like you asking me about their websites. They think that they are getting ripped-offed… and after looking in to it, I agree!
So lets do a quick test…ok? And we will see if your web site company has your best interests at heart?
Here’s the Quick Test:
On your site…on your homepage (or worse – all pages), is there a link back to their website? It’s usually at the bottom of the page.
If you have answered: YES – then they fail the test!
Your benefit to having links to their site: NOTHING – do your clients really need to know who you do business with? Actually these backlinks could be HURTING you!
Your Web Co’s benefit: backlinks are one of the most important factors that Google uses to rank websites. So what this means is that not only are they getting free advertising on your site, but you are giving them a boost in the search results – off of your back – that’s not cool!
Ideally, those links at the bottom of the page should point to pages within your site.
If you want to learn the truth about funeral home websites and find out the 4 other secrets funeral home website companies don’t want you to know, plus other myths, scams, and misconceptions…
Download the Special Industry Report: The Funeral Home Manager’s Guide to Websites: Myths, Misconceptions and Secrets at: Funeral Website Secrets
I wrote this for funeral professionals like you so that you would finally know the truth about funeral home websites.
I have had one funeral director ask me why am I giving this information out now?
Well, some of the website companies in our industry are beginning to act like old, stodgy, non-proactive funeral directors (not progressive funeral professionals like you) – so I felt it necessary to clear the air.
Then he said, “Are you trying to get back into selling funeral home websites?”
Well, the truth be known – I never left – I just kept a low profile working with some private clients, and now I am going to make that part of my offerings more public…but it’s not going to be for everyone.
You see, I look at websites from a marketing and relationship building perspective – not solely from the technology side. These sites are not for everyone – if a funeral home owner is looking for a cheap website – don’t ask me, there are a lot of low-end offerings out there – or free ones from casket companies.
My sites are going to be focused on 3 things:
- communicating with your community (building relationships / loyalty)
- your firm becoming an “Authority” in Google’s eyes
- and eventually your website becoming a profit center for your firm
Anyway, enough about my websites, there will be many examples in the future, and plus I am still going to continue to share my strategies and case studies on my website. So make sure that you read the Special Industry Report on Funeral Websites at Funeral Website Secrets
I would love your thoughts on the report, so if you could do me a small favor and leave your comments below – thanks!
All of the best for 2009!
PS: Check out the complete report card in the Report and see if your website company is doing everything they can for you! Download the Funeral Home Web Site Guide here