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What is better than being “number one” in Google?  By being number one through ten of course.  To accomplish this Google domination you have to look beyond your website and harass the power of other websites – like the number one content site, YouTube.  Of all websites, YouTube ranks fourth, but only behind the three main search engines: Google, Yahoo, and MSN’s Live Search. No matter how great your website is it is a speck of dust compared to YouTube and the other online video sharing websites like Google Video, Revver, and AOL Video.

If you would like to see real life examples for the funeral industry, you have to check out the case study that I conducted where McCall Bros. Funeral Home now occupies seven out of ten results for ‘Funeral planning in Victoria BC’ – including spots one through four.  The study shows how the videos impacted the search results in Google, Yahoo, and Live Search, within one day and also over a six week period.  To see all of the results along with my commentary, visit:

http://www.funeralfuturist.com/case-study-online-video-for-funeral-cemetery-promotion/

So if you are still with me here, you may be wondering what video content you would use on YouTube.  I always look for the easiest solution first, so I would suggest using those TV commercials that you had to pay thousands of dollars for and upload them to YouTube.  If you do not have a commercial ready to go, you could use the same software that you use to create your DVD memorial videos and create a three minute infomercial demonstrating how you are different than your competition.

Also you might be thinking that it sounds like a lot of work to upload these videos to all of these different video sharing site.  I use a tool called Traffic Geyser that allows you to upload one video to over 30 different sites.  It saves me a ton of time, and they have a lot of tips and training as well.  The guys at Traffic Geyser have also made this guide available for you to download free! Click this link or click on the image to download.

Before you fire that video up on YouTube be sure to read my article titled, “Upload your Funeral Home’s Welcome Message on YouTube.” This will explain how to title your video properly and what to include in the description and your tags to make sure that your video ranks well in Google.  You can read the article hear at:

http://fromthehep.com/2007/08/upload-your-funeral-homes-welcome.html

Please let me know of your successes after you upload your first video.  Also, if you have any other questions or suggestions, please let me know.

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Evaluation Scores: 1=Poor | 2=Fair | 3=Good | 4=Very Good | 5=Excellent

• Rate your overall experience with this session: 3.9
• The content presented was relevant to me: 4.0
• The content was applicable to my current job: 3.9
• The information was new: 3.7
• Presenter demonstrated mastery of subject: 3.9
• Presenter held my attention: 3.9
• Overall presenter rating: 4.0

Comments:

• Very thought provoking
• Organized, good accompanying material
• A very worthwhile seminar

Comments can be verified by Mrs. Jodi Meyers, IDFA Administration.

“Rob, your presentation at the IFDA Convention in Springfield was well done and well received. Thank you for helping make the convention a success.” Best wishes, Paul Dixon, Executive Director.

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