» Build Loyalty</h1> <article> <h1>Funeral Home Radio</h1> <p>Robin Heppell — Thu, 09 Apr 2009 16:54:25 +0000</p> <p><a href="http://www.funeralfuturist.com/funeral-home-radio/">Funeral Home Radio</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <h2>Host Your Own Funeral Home Radio Show through Podcasting</h2> <p>Although this might be pushing the envelope for everyone save the most tech-savvy funeral director, this is a cost effective initiative would allow a funeral home to start its “narrowcasting” marketing campaign. In the past (and into the future), funeral homes have used forms of “broadcast” media such as newspaper, television, radio, and bulk mailings for “top of mind” awareness.</p> <p>Not to say that you should stop your broadcast efforts, but with people becoming “information seekers,” your web presence needs to be a deep repository of helpful information. To add to the volumes of text that a funeral home may have on its website, a library of multi-media files such as audio interviews with members of the community relating to end-of-life issues, would further position you as the expert in your industry.</p> <p>Don’t get spooked about the word “Podcast” – just think of it as “Online Radio” – but if you want the technical definition, here it is . . .</p> <blockquote><p>A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like ‘radio’, can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster. The term “podcast” is a portmanteau of the name of Apple’s portable music player, the iPod, and broadcast; a “pod” refers to a container of some sort, and “cast” to the idea of broadcasting. – http://en.wikipedia.org/wiki/Podcast</p></blockquote> <p>Many industries that podcast, offer regularly scheduled “shows” such as a diaper company backing a podcast by a couple of moms discussing life with toddlers. Other industries that do not have repetitive sales cycles (like diapers) and are more like one-time sales with big price tags can use the power of podcasts. When someone needs to make a big purchase in a short amount of time, baby boomers and younger generations will become information junkies. They will engulf themselves with anything that they can get their hands on to make an informed decision on topics that they previously knew next to nothing about. Could that describe someone who just found out a loved-one died and doesn’t know the first thing about funerals?</p> <h3>How to Get Started</h3> <p>First become an information junkie yourself and Google “podcasting 101” or “getting started in podcasting” for steps needed to claim your spot as the leader of funeral information in your area. From those searches your will find out what you need for equipment, but don’t forget that you probably have a chapel with a microphone system and it is not a large step to tie in recording capabilities with the addition of a $500 computer. (As an aside, for those of you who do not have this set up yet, you could easily record every chapel service and furnish the family with an audio CD versus the cassette option.) You could also take the portable route with a recording device like an iPod or other portable media player with recording capabilities.</p> <h3>Plan your Show & Book your Guests</h3> <p>Make a commitment to having one interview every other month until you get to comfortable enough to have them more frequently. This is not to mean that these shows or interviews have to be the last Wednesday of the month at 4:00 pm. You can actually record some in advance and release them on scheduled basis. When you are thinking who you should interview, just casually ask the clergy on the drive to the cemetery if they would like to be a guest on your program. Also, at your next Chamber or Golf Club Executive meeting, pose the same question to a lawyer, accountant, hospice worker. If you are strategic about this, you can cover a variety of niche topics as well as build new (or deeper) relationships with these community leaders.</p> <p>(My next “Funeral Home Radio” article will cover the 8 Community Leaders You Should Interview.)</p> <h3>Collateral Benefits</h3> <p>The person will brag to all of their friends that they were interviewed by the funeral home hence virally spreading your firm’s name and website. (Viral means word-of-mouth in Internet terms). Both they and their network will think of you the next time a death occurs.</p> <p>In addition, you will get a huge boost in the search engines like Google and Yahoo. The benefits are two-fold, first the interviewee will link to your site (their interview) or you should suggest this to them. Second, by transcribing the interviews, or at least have a written recap with excerpts, this content should be included along with the audio file itself – remember, search engines love content.</p> <p>This is your chance to be the leader of “Funeral and Related Information” in your area – the position is up for grabs so take it!</p> <h3>Hepp, Where Did You Learn This Stuff?</h3> <p>I would have to say that if it wasn’t for podcasts and my iPod we wouldn’t be having this conversation – because you probably wouldn’t know who I am. Also, I wouldn’t have been able to learn about Websites, SEO, Blogs, Podcasts, and Internet Marketing.</p> <p>My two mentors in the world of podcasting are <a title="Alex Mandossian" href="http://www.funeralfuturist.com/go/alex-mandossian">Alex Mandossian</a> and <a title="Paul Colligan" href="http://www.funeralfuturist.com/go/paul-colligan" target="_blank">Paul Colligan</a>. If you want to short cut your learning curve on what podcasting is and how it can apply to variety of applications, you may want to consider checking out their Podcast Secrets preview. It costs $99 and is worth every penny. Even better news is that you can save $79 if you use this code: <strong>PC916</strong> – so you will only have to pay $20. If you are are interested, go here: >> <strong><a title="Hepp's Podcast Mentors" href="http://www.funeralfuturist.com/go/podcastmentorscall" target="_blank">Hepp’s Podcast Mentors</a></strong> <<</p> <h3>Are You Already A Online Radio Show Host?</h3> <p>Please share your experiences in podcasting or hosting your own, online radio show in the box below.</p> <p>Also feel free to ask any questions that you may have about podcasting below. . .</p> <p>. . . Hepp <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/free-social-media-resources-funeral-homes-cemeteries/" title="3 X 5 Free Social Media Resources for Funeral Homes & Cemeteries">3 X 5 Free Social Media Resources for Funeral Homes & Cemeteries</a></li><li><a href="http://www.funeralfuturist.com/iccfa-2010/" title="ICCFA 2010 “Technology Track” Announcement">ICCFA 2010 “Technology Track” Announcement</a></li><li><a href="http://www.funeralfuturist.com/blogging-for-funeral-homes-with-tim-totten/" title="Blogging for Funeral Homes with Tim Totten">Blogging for Funeral Homes with Tim Totten</a></li><li><a href="http://www.funeralfuturist.com/10-ways-increase-online-floral-sales/" title="10 Ways to Increase Online Floral Sales">10 Ways to Increase Online Floral Sales</a></li><li><a href="http://www.funeralfuturist.com/are-you-a-born-again-undertaker-continuing-education-for-british-columbia-sept-2007/" title="Are You a Born-Again Undertaker – Continuing Education for British Columbia Sept. 2007">Are You a Born-Again Undertaker – Continuing Education for British Columbia Sept. 2007</a></li></ul> </article> <article> <h1>Preneed Dog Pound: Pit Bulls and Golden Retrievers</h1> <p>Robin Heppell — Thu, 19 Mar 2009 16:34:58 +0000</p> <p><a href="http://www.funeralfuturist.com/preneed-dog-pound/">Preneed Dog Pound: Pit Bulls and Golden Retrievers</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>In my time of the world of <a title="Preneed Sales and Leads" href="http://www.preneedreferrals.com" target="_blank">preneed</a>, I have observed two types of sales reps:</p> <ul> <li>Pit Bulls</li> <li>Golden Retrievers</li> </ul> <p>Pit Bulls are reps who work more leads (to the bone) and get more sales. These are usually professional sales people that have come into the <a title="Funeral Gurus" href="http://www.funeralgurus.com">funeral industry </a>from other sales positions.</p> <p>Golden Retrievers though are more nurturing and from what I have witnessed, have a higher average funeral value. I think it is because these people have a deeper belief in funeral service – but they usually don’t “close” as many sales. Usually “<a title="Funeral Director" href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Funeral Director</a> to Preneed” converts are Golden Retrievers.</p> <p>Instead of just dividing up your leads – “one for you and one for you” – you can start to segment the lead sources. Those leads that are from direct mail or from a direct response inquiry – where we have had to change their way of thinking – you can sic the ‘Pit Bull’ on them.</p> <p>The people who have already made the decision that prearranging is a good idea will most likely be a phone inquiry or a walk in. These leads just need to be nurtured, not sold, so they should be directed to the Golden Retriever.</p> <p>I have noticed that the walk-ins and the inquiries were more people in that <strong>near need </strong>situation where they are in that category of twenty four to six months to live. Maybe they have just got the word from the doctor. You want to look after them and nurture them along the way. They don’t need to be sold on the idea of having a funeral pre-arranged because they know it is going to happen in short term. These people need that ‘Golden Retriever’ to take care of them.</p> <p>Reflect on your preneed business. Check your stats. Do your preneeds that come from direct mail have a longer “shelf-life” than inquiries or walk-ins?</p> <h2>So Why Is This Distinction Important?</h2> <p>The other thing to be aware of is that more people are going to the Internet for information. You have probably seen over the last year that you are getting more inquiries about pre-arrangements over the Internet – right?</p> <p>Those people are not coming in because they received some “message” (via direct mail persuasion) to enter or change their mind about the importance of pre-arranging a funeral. I believe that they are in that near-need area.</p> <p>I call these leads <strong>Virtual Walk-Ins.</strong> Either they have decided that they want to pre-arrange because they are planners and they want to get this looked after OR they have gotten <strong><em>the word </em></strong>from the doctor and they need to get this done.</p> <p>As those inquiries come in through your website, who are you doing to give them to?</p> <p>Are you going to give them to the Pit Bull so that you make sure that that sale is made or are you going to give them to the Golden Retriever who will look after that person when they need to be looked after the most (and hopefully have a higher funeral value)?</p> <p>Who will be looking after your virtual walk-ins?</p> <p>…Hepp</p> <p>What are your thoughts? Do you think that leads via the Internet will need to be handled differently than a direct mail lead? Please share your comments below. <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/funeral-website-review/" title="Funeral One Website Review">Funeral One Website Review</a></li><li><a href="http://www.funeralfuturist.com/best-practices-for-funeral-directors-to-use-facebook/" title="Best Practices for Funeral Directors to use Facebook">Best Practices for Funeral Directors to use Facebook</a></li><li><a href="http://www.funeralfuturist.com/funeral-industry-stimulus-package-johnson-consulting/" title="Funeral Industry Stimulus Package by Johnson Consulting">Funeral Industry Stimulus Package by Johnson Consulting</a></li><li><a href="http://www.funeralfuturist.com/death-of-preneed/" title="Death of Preneed?">Death of Preneed?</a></li><li><a href="http://www.funeralfuturist.com/free-funeral-website-report/" title="Free Funeral Website Report">Free Funeral Website Report</a></li></ul> </article> <article> <h1>Funeral Memorial Folders with PhotoShop</h1> <p>Robin Heppell — Fri, 23 Jan 2009 19:04:50 +0000</p> <p><a href="http://www.funeralfuturist.com/funeral-memorial-folders-with-photoshop/">Funeral Memorial Folders with PhotoShop</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p><a href="http://www.funeralfuturist.com/wp-content/uploads/memorial-folder-sample-folded.jpg"></a>Do you use <a title="PhotoShop" href="http://astore.amazon.ca/heppefunersol-20/">PhotoShop</a> for creating memorial folders? If so, this post may help you raise the bar and help you create more personalized keepsakes for family and friends to keep for a long time. Plus separate yourself from your competitors. http://astore.amazon.ca/heppefunersol-20/</p> <p>I have dusted off a series of tutorials using PhotoShop and now you can download them here (PDF Format):</p> <ul> <li><a title="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Memorial-Folders-The-Basics.pdf" href="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Memorial-Folders-The-Basics.pdf" target="_blank">PhotoShop Tutorial: Memorial Folders – The Basics</a></li> <li><a title="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Memorial-Folders-The-Subtle-Logo.pdf" href="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Memorial-Folders-The-Subtle-Logo.pdf" target="_blank">PhotoShop Tutorial: Memorial Folders – Subtle Logo</a></li> <li><a title="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Polaroid-Effect.pdf" href="http://www.funeralfuturist.com/dl/HFS-Photoshop-Tutorial-Polaroid-Effect.pdf" target="_blank">PhotoShop Tutorial: Memorial Folders – Polaroid Effect</a></li> </ul> <p>Plus, here are some PhotoShop Templates (PSD Format):</p> <ul> <li><a title="http://www.funeralfuturist.com/dl/HFS-Memorial-Folder-Template-Inside-2-up.psd" href="http://www.funeralfuturist.com/dl/HFS-Memorial-Folder-Template-Inside-2-up.psd" target="_blank">Memorial Folder Template – Inside</a></li> <li><a title="http://www.funeralfuturist.com/dl/HFS-Memorial-Folder-Template-Outside-2-up.psd" href="http://www.funeralfuturist.com/dl/HFS-Memorial-Folder-Template-Outside-2-up.psd" target="_blank">Memorial Folder Template – Outside</a></li> <li><a title="http://www.funeralfuturist.com/dl/HFS-Polaroid-Effect.psd" href="http://www.funeralfuturist.com/dl/HFS-Polaroid-Effect.psd" target="_blank">Polaroid Effect</a></li> </ul> <p>Samples:</p> <ul> <li><a title="http://www.funeralfuturist.com/dl/HFS-Sample-Memorial-Folder.pdf" href="http://www.funeralfuturist.com/dl/HFS-Sample-Memorial-Folder.pdf" target="_blank">My Uncle Clarence’s Memorial Folder</a></li> </ul> <p>If you need some <a title="http://astore.amazon.ca/heppefunersol-20/" href="http://astore.amazon.ca/heppefunersol-20/" target="_blank">PhotoShop Resources</a><a title="http://astore.amazon.ca/heppefunersol-20/" href="http://astore.amazon.ca/heppefunersol-20/"> – Click Here</a></p> <p>Please leave your comments below…</p> <p>…Hepp <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">Other Funeral Related Posts</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/recap-funeral-social-media-week/" title="Recap of Funeral Social Media Week">Recap of Funeral Social Media Week</a></li><li><a href="http://www.funeralfuturist.com/newsletter-october-2008/" title="Newsletter – October 2008">Newsletter – October 2008</a></li><li><a href="http://www.funeralfuturist.com/steal-online-price-shoppers-from-your-competitors/" title="Steal Online Price Shoppers from Your Competitors">Steal Online Price Shoppers from Your Competitors</a></li><li><a href="http://www.funeralfuturist.com/10-funeral-home-qr-code-uses/" title="10 Ways Funeral Homes Can Use QR Codes">10 Ways Funeral Homes Can Use QR Codes</a></li><li><a href="http://www.funeralfuturist.com/funeral-industry-stimulus-package-johnson-consulting/" title="Funeral Industry Stimulus Package by Johnson Consulting">Funeral Industry Stimulus Package by Johnson Consulting</a></li></ul> </article> <article> <h1>Free Funeral Website Report</h1> <p>Robin Heppell — Wed, 31 Dec 2008 10:49:00 +0000</p> <p><a href="http://www.funeralfuturist.com/free-funeral-website-report/">Free Funeral Website Report</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>Let me ask you a question… Does your web company have your best interests in heart?</p> <p>As you know, I have been in the funeral home website game for a long time – over 10 years. And in the last few years I have stepped back from the sales side and focused on teaching you about how to build your web presence beyond your website – like with YouTube, Facebook, etc. – mainly because the web site companies weren’t helping their clients beyond the confines of their product offerings (your current website).</p> <p>Lately I have received some questions from funeral professionals like you asking me about their websites. They think that they are getting ripped-offed… and after looking in to it, I agree!</p> <p>So lets do a quick test…ok? And we will see if your web site company has your best interests at heart?</p> <p><strong>Here’s the Quick Test:</strong></p> <p>On your site…on your homepage (or worse – all pages), is there a link back to their website? It’s usually at the bottom of the page.</p> <p>If you have answered: YES – then they fail the test!</p> <p><strong>Your benefit to having links to their site</strong>: NOTHING – do your clients really need to know who you do business with? Actually these backlinks could be HURTING you!</p> <p><strong>Your Web Co’s benefit</strong>: backlinks are one of the most important factors that Google uses to rank websites. So what this means is that not only are they getting free advertising on your site, but you are giving them a boost in the search results – off of your back – that’s not cool!</p> <p>Ideally, those links at the bottom of the page should point to pages within your site.</p> <p>If you want to learn the truth about funeral home websites and find out the 4 other secrets funeral home website companies don’t want you to know, plus other myths, scams, and misconceptions…</p> <p>Download the <strong>Special Industry Report: The Funeral Home Manager’s Guide to Websites: Myths, Misconceptions and Secrets</strong> at: <a title="http://www.FuneralFuturistWebsites.com" href="http://www.FuneralFuturistWebsites.com">Funeral Website Secrets</a></p> <p>I wrote this for funeral professionals like you so that you would finally know the <a title="http://www.FuneralFuturistWebsites.com" href="http://www.FuneralFuturistWebsites.com">truth about funeral home websites</a>.</p> <p>I have had one funeral director ask me why am I giving this information out now?</p> <p>Well, some of the website companies in our industry are beginning to act like old, stodgy, non-proactive funeral directors (not progressive funeral professionals like you) – so I felt it necessary to clear the air.</p> <p>Then he said, “Are you trying to get back into selling funeral home websites?”</p> <p>Well, the truth be known – I never left – I just kept a low profile working with some private clients, and now I am going to make that part of my offerings more public…but it’s not going to be for everyone.</p> <p>You see, I look at websites from a marketing and relationship building perspective – not solely from the technology side. These sites are not for everyone – if a funeral home owner is looking for a cheap website – don’t ask me, there are a lot of low-end offerings out there – or free ones from casket companies.</p> <p>My sites are going to be focused on 3 things:</p> <ul> <li> communicating with your community (building relationships / loyalty)</li> <li> your firm becoming an “Authority” in Google’s eyes</li> <li> and eventually your website becoming a profit center for your firm</li> </ul> <p>Anyway, enough about my websites, there will be many examples in the future, and plus I am still going to continue to share my strategies and case studies on my website. So make sure that you read the <a title="Special Industry Report on Funeral Websites" href="http://www.FuneralFuturistWebsites.com" target="_blank">Special Industry Report on Funeral Websites</a> at <a title="http://www.FuneralFuturistWebsites.com" href="http://www.FuneralFuturistWebsites.com" target="_blank">Funeral Website Secrets</a></p> <p>I would love your thoughts on the report, so if you could do me a small favor and leave your comments below – thanks!</p> <p>All of the best for 2009!</p> <p>…Hepp</p> <p>PS: Check out the complete report card in the Report and see if your website company is doing everything they can for you! Download the <a title="Funeral Home Web Site Guide" href="http://www.FuneralFuturistWebsites.com">Funeral Home Web Site Guide</a> here <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/funeral-website-review/" title="Funeral One Website Review">Funeral One Website Review</a></li><li><a href="http://www.funeralfuturist.com/create-your-own-wire-service/" title="Create Your Own Wire Service">Create Your Own Wire Service</a></li><li><a href="http://www.funeralfuturist.com/best-practices-for-funeral-directors-to-use-facebook/" title="Best Practices for Funeral Directors to use Facebook">Best Practices for Funeral Directors to use Facebook</a></li><li><a href="http://www.funeralfuturist.com/preneed-dog-pound/" title="Preneed Dog Pound: Pit Bulls and Golden Retrievers">Preneed Dog Pound: Pit Bulls and Golden Retrievers</a></li><li><a href="http://www.funeralfuturist.com/funeral-industry-stimulus-package-johnson-consulting/" title="Funeral Industry Stimulus Package by Johnson Consulting">Funeral Industry Stimulus Package by Johnson Consulting</a></li></ul> </article> <article> <h1>Part 1 – Intro: Relationship Marketing for Funeral Homes</h1> <p>Robin Heppell — Tue, 09 Sep 2008 22:17:06 +0000</p> <p><a href="http://www.funeralfuturist.com/part-1-intro-relationship-marketing-for-funeral-homes/">Part 1 – Intro: Relationship Marketing for Funeral Homes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>This is the follow-up presentation to my live presentation at the Selected Independent Convention in Washington, DC. I have decided to break up this presentation into 5 parts as the recording of the web seminar was almost 2 hours long. I would strongly suggest that you watch them in order. Please provide your feedback and also – PLEASE – if you do apply any of these strategies, please let me know – I love it when people take action!</p> <p><param name="quality" value="high" /><param name="src" value="http://funeralfuturist.s3.amazonaws.com/video/Relationship-Marketing-1-Intro.swf" /></object></p> <p>Please give me your feedback below… <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/part-2-social-networks-relationship-marketing-for-funeral-homes/" title="Part 2 – Social Networks: Relationship Marketing for Funeral Homes">Part 2 – Social Networks: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/part-3-written-word-relationship-marketing-for-funeral-homes/" title="Part 3 – Written Word: Relationship Marketing for Funeral Homes">Part 3 – Written Word: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/video-facebook-ads-tips-resources/" title="Video: Facebook Ads – Tips & Resources">Video: Facebook Ads – Tips & Resources</a></li><li><a href="http://www.funeralfuturist.com/funeral-home-email-system/" title="Are You Happy with Your Email System?">Are You Happy with Your Email System?</a></li><li><a href="http://www.funeralfuturist.com/best-practices-for-funeral-directors-to-use-facebook/" title="Best Practices for Funeral Directors to use Facebook">Best Practices for Funeral Directors to use Facebook</a></li></ul> </article> <article> <h1>Part 2 – Social Networks: Relationship Marketing for Funeral Homes</h1> <p>Robin Heppell — Tue, 09 Sep 2008 22:00:15 +0000</p> <p><a href="http://www.funeralfuturist.com/part-2-social-networks-relationship-marketing-for-funeral-homes/">Part 2 – Social Networks: Relationship Marketing for Funeral Homes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>This is the 1st section of the presentation where we talk about Social Networks like Facebook, MySpace, and LinkedIn. This video is XX minutes long. See the text below the video for links to the “Letter to Families” mentioned in the video as well as a link to all of my Social Networks.</p> <p><param name="quality" value="high" /><param name="src" value="http://funeralfuturist.s3.amazonaws.com/video/Relationship-Marketing-2-Social-Networks.swf" /></object></p> <p><strong>Resources:</strong></p> <ul> <li><a title="Letter to Bereaved Families" href="http://fromthehep.com/2007/05/letter-to-bereaved-families-regarding.html" target="_blank">Letter To Bereaved Families</a></li> <li><a title="Hep's Social Networks" href="http://www.funeralfuturist.com/forum/viewtopic.php?f=3&t=11" target="_blank">Hep’s Social Network Links</a></li> </ul> <p>Please give me your feedback below… <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/iccfa-2010/" title="ICCFA 2010 “Technology Track” Announcement">ICCFA 2010 “Technology Track” Announcement</a></li><li><a href="http://www.funeralfuturist.com/recap-funeral-social-media-week/" title="Recap of Funeral Social Media Week">Recap of Funeral Social Media Week</a></li><li><a href="http://www.funeralfuturist.com/free-social-media-resources-funeral-homes-cemeteries/" title="3 X 5 Free Social Media Resources for Funeral Homes & Cemeteries">3 X 5 Free Social Media Resources for Funeral Homes & Cemeteries</a></li><li><a href="http://www.funeralfuturist.com/video-facebook-ads-tips-resources/" title="Video: Facebook Ads – Tips & Resources">Video: Facebook Ads – Tips & Resources</a></li><li><a href="http://www.funeralfuturist.com/create-your-own-wire-service/" title="Create Your Own Wire Service">Create Your Own Wire Service</a></li></ul> </article> <article> <h1>Part 3 – Written Word: Relationship Marketing for Funeral Homes</h1> <p>Robin Heppell — Tue, 09 Sep 2008 21:29:10 +0000</p> <p><a href="http://www.funeralfuturist.com/part-3-written-word-relationship-marketing-for-funeral-homes/">Part 3 – Written Word: Relationship Marketing for Funeral Homes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>In this section we key on the written word, whether it is by email, blog post, RSS, auto responder or email newsletter. Email is still the # 1 use of the Internet – watch this 20:40 minute video to see how you can apply these relationship building strategies.</p> <p><param name="quality" value="high" /><param name="src" value="http://funeralfuturist.s3.amazonaws.com/video/Relationship-Marketing-3-Written-Word.swf" /></object></p> <p>Resources:</p> <ul> <li><a title="Aweber" href="http://www.fhresources.com/aweber" target="_blank">Aweber – auto responder and email newsletter program</a></li> <li><a title="Google Reader" href="http://www.google.com/reader" target="_blank">Google Reader</a> – saves time, aggregates RSS subscriptions into one place</li> </ul> <p>Please give me your feedback below… <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/part-1-intro-relationship-marketing-for-funeral-homes/" title="Part 1 – Intro: Relationship Marketing for Funeral Homes">Part 1 – Intro: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/2-minute-survey/" title="2 Minute Survey: What do You Want Me to Teach You?">2 Minute Survey: What do You Want Me to Teach You?</a></li><li><a href="http://www.funeralfuturist.com/funeral-home-email-system/" title="Are You Happy with Your Email System?">Are You Happy with Your Email System?</a></li><li><a href="http://www.funeralfuturist.com/newsletter-october-2008/" title="Newsletter – October 2008">Newsletter – October 2008</a></li><li><a href="http://www.funeralfuturist.com/part-2-social-networks-relationship-marketing-for-funeral-homes/" title="Part 2 – Social Networks: Relationship Marketing for Funeral Homes">Part 2 – Social Networks: Relationship Marketing for Funeral Homes</a></li></ul> </article> <article> <h1>Part 4 – Online Video: Relationship Marketing for Funeral Homes</h1> <p>Robin Heppell — Tue, 09 Sep 2008 21:13:39 +0000</p> <p><a href="http://www.funeralfuturist.com/part-4-online-video-relationship-marketing-for-funeral-homes/">Part 4 – Online Video: Relationship Marketing for Funeral Homes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>In this section we talk about the power of online video and how it can help you get higher (and more) Search Engine Results. This section is 26:21 minutes.</p> <p><param name="quality" value="high" /><param name="src" value="http://funeralfuturist.s3.amazonaws.com/video/Relationship-Marketing-4-Online-Video.swf" /></object></p> <p><strong>Resources:</strong></p> <ul> <li><a title="Traffic Geyser" href="http://www.hepslinks.com/webtraffic" target="_blank">Traffic Geyser – Upload videos to multiple sites<br /> </a></li> </ul> <p>Please give me your feedback below… <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/part-5-q-a-relationship-marketing-for-funeral-homes/" title="Part 5 – Q & A: Relationship Marketing for Funeral Homes">Part 5 – Q & A: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/google-funeral-obits/" title="Does Google Know that You Have Online Obits?">Does Google Know that You Have Online Obits?</a></li><li><a href="http://www.funeralfuturist.com/part-1-intro-relationship-marketing-for-funeral-homes/" title="Part 1 – Intro: Relationship Marketing for Funeral Homes">Part 1 – Intro: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/part-2-social-networks-relationship-marketing-for-funeral-homes/" title="Part 2 – Social Networks: Relationship Marketing for Funeral Homes">Part 2 – Social Networks: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/part-3-written-word-relationship-marketing-for-funeral-homes/" title="Part 3 – Written Word: Relationship Marketing for Funeral Homes">Part 3 – Written Word: Relationship Marketing for Funeral Homes</a></li></ul> </article> <article> <h1>Part 5 – Q & A: Relationship Marketing for Funeral Homes</h1> <p>Robin Heppell — Tue, 09 Sep 2008 21:06:02 +0000</p> <p><a href="http://www.funeralfuturist.com/part-5-q-a-relationship-marketing-for-funeral-homes/">Part 5 – Q & A: Relationship Marketing for Funeral Homes</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p>Here is the Q and A section. It runs 27:48 minutes and mainly focuses on websites, online video, and search engine rankings.</p> <p><param name="quality" value="high" /><param name="src" value="http://funeralfuturist.s3.amazonaws.com/video/Relationship-Marketing-5-QandA.swf" /></object></p> <p>Please give me your feedback below… <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/part-4-online-video-relationship-marketing-for-funeral-homes/" title="Part 4 – Online Video: Relationship Marketing for Funeral Homes">Part 4 – Online Video: Relationship Marketing for Funeral Homes</a></li><li><a href="http://www.funeralfuturist.com/funeral-marketing-with-youtube/" title="Funeral Marketing with YouTube">Funeral Marketing with YouTube</a></li><li><a href="http://www.funeralfuturist.com/google-places/" title="How to get Higher Rankings in Google Maps (Google Places)">How to get Higher Rankings in Google Maps (Google Places)</a></li><li><a href="http://www.funeralfuturist.com/funeral-home-marketing-john-callaghan-on-the-hot-seat/" title="Funeral Home Marketing: John Callaghan on the Hot Seat">Funeral Home Marketing: John Callaghan on the Hot Seat</a></li><li><a href="http://www.funeralfuturist.com/google-funeral-obits/" title="Does Google Know that You Have Online Obits?">Does Google Know that You Have Online Obits?</a></li></ul> </article> <article> <h1>Funeral Blogging 101 Recap</h1> <p>Robin Heppell — Wed, 30 Jul 2008 17:07:14 +0000</p> <p><a href="http://www.funeralfuturist.com/funeral-blogging-101-recap/">Funeral Blogging 101 Recap</a> by <a href="http://www.funeralfuturist.com">Funeral Website and Marketing Consultant, Robin Heppell</a></p> <p><strong>Hepp’s Notes for the Funeral Blogging 101 Teleseminar</strong></p> <p>Here is the replay of the Teleseminar! Please follow along with the notes below.</p> <p><strong>Click the Play button at the left of the silver bar > </strong><br /> <param name="flashvars" value="&file=http://funeralfuturist.s3.amazonaws.com/audio/FuneralBlogging101.mp3&height=20&width=280" /><param name="src" value="http://www.jeroenwijering.com/embed/mediaplayer.swf" /></object></p> <p>Dowload MP3: <a href="http://funeralfuturist.s3.amazonaws.com/audio/FuneralBlogging101.mp3">Funeral Blogging 101 Teleseminar</a></p> <p><strong id="wkgf1"><span style="color: #000000;">Terminology</span>: </strong><br id="er.t3" style="color: #000000;" /></p> <p><a title="LBlogging Terms" href="http://en.wikipedia.org/wiki/List_of_blogging_terms" target="_blank">List of Blogging Terms at Wikipedia</a></p> <p>My list for the Funeral Industry:</p> <ul> <li>Blog: is a website that is easy to update</li> <li>Blogging: is to write an article or column (and then one has the ability to add that content to your website without having to pay your web developer every time you want to do so)</li> <li>Post: is an article or column</li> <li>Podcasting: is your own Radio Show / Station</li> <li>Video Blogging / Vlog: is your own TV Show / Channel</li> </ul> <p><span style="color: #000000;"><strong id="imzs">Types of blogging platforms: </strong><br id="imzs0" /></span></p> <ul id="o-77"> <li id="o-770"><a title="Blogger" href="http://www.blogger.com" target="_blank">Blogger</a>: Brian’s blog platform <ul> <li id="o-770"><a title="Geib's Blog" href="http://geibfuneral.com/blog.html" target="_blank">Geib’s “Ask the Director” Online Blog</a></li> <li id="o-770"><a title="Funeral Consultants" href="http://www.fromthehep.com" target="_blank">Heppell’s Old “From The Hepp” blog</a></li> </ul> </li> <li id="o-772"><a title="Typepad" href="http://www.typepad.com/" target="_blank">TypePad</a>: BT’s choice <ul> <li id="o-772"><a title="Funeral Words" href="http://www.funeralwords.com" target="_blank">BT’s “Funeral Words” blog<br /> </a></li> </ul> </li> <li id="o-774"><a title="http://www.livejournal.com/" href="http://www.livejournal.com/" target="_blank">Live Journal</a></li> <li id="o-776"><a title="WordPress.com" href="http://www.wordpress.com" target="_blank">WordPress.com</a> – Tim’s choice <ul> <li id="o-776"><a title="Final Embrace Blog" href="http://www.finalembrace.com" target="_blank">Final Embrace</a></li> </ul> </li> <li id="o-776"><a title="WordPress" href="http://www.wordpress.org" target="_blank">WordPress.org</a> – Rob’s choice <ul> <li id="o-776"><a title="Funeral Futurist" href="http://www.funeralfuturist.com/" target="_blank">Funeral Futurist</a></li> <li id="o-776"><a title="Funeral Gurus" href="http://www.funeralgurus.com">Funeral Gurus</a></li> <li id="o-776"><a title="Preneed Leads and Sales" href="http://www.preneedreferrals.com">Preneed Referrals</a></li> <li id="o-776"><a title="Funeral Manager Secrets" href="http://www.funeralmanagersecrets.com/blog/" target="_blank">Funeral Manager Secrets</a></li> <li id="o-776"><a title="Funeral Home Commercials" href="http://www.funeralhomecommercials.com" target="_blank">Funeral Home Commercials</a></li> <li id="o-776"><a title="Your Funeral Chapel" href="http://www.YourFuneralChapel.com">Your Funeral Chapel</a></li> </ul> </li> </ul> <p><strong>Topics (what to write about):</strong></p> <ul> <li>Brian’s suggestions…</li> <li>Tim’s suggestions…</li> <li>My suggestions: Have a plan – pick 4 subject areas / topics: FAQs / Community Events / Staff Profile / Preserving Memories / Funeral Trends</li> <li>We are in a people business, stay away from corporate-speak gobbledygook / write in the first person</li> </ul> <p><strong>Frequency / Consistency:</strong></p> <ul> <li>Brian’s comments…</li> <li>Tim’s comments…</li> <li>I’m a binge blogger for both my main sites – but I also like to use the time delay – as I do with Funeral Gurus</li> </ul> <p><strong>Post Extras – Sprucing up your posts:</strong></p> <ul> <li>Tim, you are the expert at this, where do you get all of your pictures from</li> <li>Brian, how do you beautify your posts?</li> <li>I rely more on audio and video for my posts</li> <li>Research show that website viewers will look at photos first, and particularly people’s faces</li> </ul> <p><strong>Handling Comments:</strong></p> <ul> <li>Brian’s policy about comments…</li> <li>Tim’s policy…</li> <li>I read them and if I feel they will benefit my audience and further the conversation, I approve them. If though they are spammy – meaning that they are trying to high-jack my traffic – or if they are distasteful, I delete them – but I might use their feedback in a future article. Remember it is your website – the local newspaper does not publish all Letter’s to the Editor</li> </ul> <p><strong>Marketing & Exposure:<br /> </strong></p> <ul> <li>Brian’s comments…</li> <li>Tim’s comments…</li> <li>Remember – funeral homes are lucky in that you get so much more traffic than other brick and mortar businesses because of online obits – give those visitors something else to read other than why they should pre-arrange – “Start the Conversation”</li> <li>Comment on other blogs with your URL – this is called a track back – that’s how I first found Tim</li> </ul> <p><strong>Return On Effort / Investment:<br /> </strong></p> <ul> <li>Brian’s feedback…</li> <li>Tim’s feedback…</li> <li>My thoughts: investing time in your website, is not like “Down the Drain” advertising – you pay for it then it is gone, with your website, if you write a post a week, and since most funeral home websites are 15-20 pages excluding obits, after the first year you would have almost tripled the size of your site – the great thing is those posts / articles will be there next year, and the year after that</li> <li>Also Google loves fresh content – being on Google’s good side is a good investment</li> </ul> <p><strong>Closing: </strong></p> <p>I would love to hear your feedback, so please leave a comment at the bottom of this page – tell me what you thought of the teleseminar and please share any of your experiences about blogging!</p> <p><strong>Share Your Comments Please:</strong></p> <p>If you have any questions please email me at <a title="Email Robin Heppell" href="mailto:robin@funeralfuturist.com">robin@funeralfuturist.com</a> or post them on the <a title="Funeral Home Forum Discussion Board" href="http://www.FuneralFuturist.com/forum" target="_blank">Funeral Futurist Forum</a> under <a title="Internet Technologies" href="http://www.funeralfuturist.com/forum/viewforum.php?f=3">Internet Technologies</a> section and under the topic, <a title="Funeral Blogging Questions" href="http://www.funeralfuturist.com/forum/viewtopic.php?f=3&t=8&start=0&st=0&sk=t&sd=a">Funeral Blogging Questions & Comments</a></p> <p><strong>Integrate Your Website and Blog with WordPress:</strong></p> <p>If you want more information about your entire website built on the WordPress platform (such as <a title="WordPress Funeral Homes Website" href="http://www.YourFuneralChapel.com" target="_blank">www.YourFuneralChapel.com</a>) please email me at <a title="Email Robin Heppell" href="mailto:robin@funeralfuturist.com">robin@funeralfuturist.com</a> or call (800) 810-3595 OR (250) 744-3595.</p> <div><strong>Get Started Today!</strong></div> <div>I am offering 2 very inexpensive hosting packages to get you started – no more excuses!</div> <ul id="kk_e0"> <li>$1 – 90 day trial, to get you blogging by next week – after the 90 days, it is only $19 / month – but what you will also get is a 10 week course on funeral blogging – <a title="Sign Up for Your $1 Trial" href="http://www.kickstartcart.com/SecureCart/SecureCart.aspx?mid=54058E94-3FEE-408D-A88F-E9F07E7CB04A&pid=cee38d6eff5ae185352e3b559dac6ed7&bn=1" target="_blank">sign up here</a></li> <li id="m9l7">But, if you are serious, you can pay only $97 for a year’s hosting and including the 10 week course as well – <a title="Sign Up Today!" href="http://www.kickstartcart.com/SecureCart/SecureCart.aspx?mid=54058E94-3FEE-408D-A88F-E9F07E7CB04A&pid=89e2437c4140a6578ec4e513feffc636&bn=1" target="_blank">sign up here</a></li> <li id="m9l7">Note: you will need a domain name for your blog, and if you don’t have one, visit <a title="Domain names for $9.99" href="http://www.FuneralFuturistDomains.com" target="_blank">www.FuneralFuturistDomains.com</a> ($9.99 / year)</li> </ul> <p><strong id="lgg-5">Advance Blog Promotion Tips: </strong><br id="lgg-6" /></p> <div id="lgg-7"> <ul id="lgg-8"> <li id="lgg-9">The first 5 things that I do after launching a (WordPress Blog / Website): <br id="fb7-" /> <ol id="fb7-0"> <li id="fb7-1">Install Sitemap Generator plugin – and submit it to Google Webmaster Tools</li> <li id="r6yu">Install Google Analytics plugin – to track traffic and trends</li> <li id="r6yu0">Install All-In-One-SEO plugin – makes site even more Search Engine Friendly<br id="duo4" /></li> <li id="duo40">Create a Feedburner Feed for RSS – so others can subscribe to your blog: <ul> <li id="duo40">They can visit your website / blog to read your article</li> <li id="duo40">They can receive that same message via email</li> <li id="duo40">They can read your message in their “FeedReader” like “<a title="Google Reader" href="http://www.google.com/reader" target="_blank">Google Reader</a>“</li> </ul> </li> <li id="koyt">Claim your blog at Technorati: <ul> <li id="koyt">My Technorati page: <a title="Funeral Blogging" href="http://technorati.com/people/technorati/FuneralFuturist" target="_blank">http://technorati.com/people/technorati/FuneralFuturist</a></li> </ul> </li> </ol> </li> </ul> </div> <p>For the section on Internet Marketing, go to:<strong> <a title="Internet Marketing Expert Tips" href="http://www.funeralfuturist.com/heps-internet-marketing-tips-for-funeral-service-2" target="_self">Hepp’s Internet Marketing Tips for Funeral Service</a></strong></p> <p><strong>Remember, please leave a comment below and let me know how you liked the teleseminar – thanks!</strong></p> <p><strong>…Hepp</strong> <div align="center"> <hr /> <strong>Copyright © 2011 <a href="http://www.funeralfuturist.com/about/robin-heppell-cfsp/">Robin Heppell</a>, <a href="http://www.funeralfuturist.com/about/cfsp-certified-funeral-service-practitioner/">CFSP</a> & <a href="http://www.funeralfuturist.com">Funeral Futurist ™</a> Other Funeral Home Resources by Robin Heppell:</strong><br /> <a href="http://www.funeralfuturist.com/keynotes-workshops/">Funeral Speakers</a> | <a href="http://www.funeralfuturist.com/marketing/">Funeral Marketing Consultant</a> | <a href="http://www.funeralfuturistu.com/">Internet Marketing Training for Funeral Homes</a> | <a href="http://www.funeralfuturistwebsites.com/">Funeral Home Websites</a></div></p> <h2 class="related_post_title">If you liked this post, you may like...</h2><ul class="related_post"><li><a href="http://www.funeralfuturist.com/heps-internet-marketing-tips-for-funeral-service-2/" title="Hepp’s Internet Marketing Tips for Funeral Service">Hepp’s Internet Marketing Tips for Funeral Service</a></li><li><a href="http://www.funeralfuturist.com/blogging-for-funeral-homes-with-tim-totten/" title="Blogging for Funeral Homes with Tim Totten">Blogging for Funeral Homes with Tim Totten</a></li><li><a href="http://www.funeralfuturist.com/funeral-home-email-system/" title="Are You Happy with Your Email System?">Are You Happy with Your Email System?</a></li><li><a href="http://www.funeralfuturist.com/free-funeral-website-report/" title="Free Funeral Website Report">Free Funeral Website Report</a></li><li><a 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