Funeral Futurist | Robin Heppell » Hep’s Net Picks http://www.funeralfuturist.com Helping funeral and cemetery professionals embrace the future! Wed, 30 Jun 2010 17:37:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 10 Golden Rules gets 10 out of 10 http://www.funeralfuturist.com/10-golden-rules-gets-10-out-of-10/ http://www.funeralfuturist.com/10-golden-rules-gets-10-out-of-10/#comments Fri, 13 Jun 2008 12:36:49 +0000 Robin Heppell http://www.funeralfuturist.com/?p=108 10 Golden Rules gets 10 out of 10 by Funeral Website and Marketing Consultant, Robin Heppell

10 Golden Rules gets 10 out of 10 by Funeral Website and Marketing Consultant, Robin Heppell Jay Berkowitz and his team at “10 Golden Rules of Internet Marketing” do a great job in laying out practical advise in an easy to follow format. I have referred back to specific podcasts as well as the show [...]]]> 10 Golden Rules gets 10 out of 10 by Funeral Website and Marketing Consultant, Robin Heppell

Jay Berkowitz and his team at “10 Golden Rules of Internet Marketing” do a great job in laying out practical advise in an easy to follow format. I have referred back to specific podcasts as well as the show notes when I need to take my blog (I mean, website) and podcast (I mean, online radio) to the next level. If this is the first time hearing about 10 Golden Rules, I would recommend to download all of the episodes – within one day you will have taken a crash course in Podcasting and Internet Marketing and will have a great grasp of what you need. Visit Jay’s site at www.TenGoldenRules.com or subscribe to the podcast on iTunes: itpc://feeds.feedburner.com/10goldenrules

Check out Jay’s video about “Ten Free or Low Cost Ways to Use the Internet to Help Your Business in Down Times.” Even though not all of these suggestions may apply to your funeral home or cemetery, let them open your mind to the possibilities of connecting to your client families and community.

Ideas for marketing on the internet include:

  • Maximize web site traffic by using Free Search Engine Optimization techniques
  • Create a FREE Offer on your site to get leads
  • Measure the cost to acquire a lead and a sale
  • Learn from the competition by using Competitive Intelligence Tools
  • Take advantage of FREE Internet products like Google Optimizer to improve conversion on your web site
  • Generate greater awareness for your business or product by using Free or low cost Internet Press Releases
  • Develop an eNewsletter
  • Create a virtual internet sales force using Affiliate Marketing
  • Build your company’s position on high traffic Social Media
  • Cut out the middle man by selling direct




What are your thoughts about what Jay had to say? Please leave your comments below.

]]> http://www.funeralfuturist.com/10-golden-rules-gets-10-out-of-10/feed/ 0 Marketing Experts see the need for Funeral Homes to use New Media http://www.funeralfuturist.com/marketing-experts-see-need-for-funeral-homes-new-media-2/ http://www.funeralfuturist.com/marketing-experts-see-need-for-funeral-homes-new-media-2/#comments Mon, 07 Apr 2008 02:15:56 +0000 Robin Heppell http://www.funeralfuturist.com/?p=89 Marketing Experts see the need for Funeral Homes to use New Media by Funeral Website and Marketing Consultant, Robin Heppell

Marketing Experts see the need for Funeral Homes to use New Media by Funeral Website and Marketing Consultant, Robin Heppell Marketing Over Coffee: I listen to this podcast religiously. Christopher Penn and John Wall will keep you up to date in marketing with “New Media” and the featured post is where they talk briefly about New [...]]]> Marketing Experts see the need for Funeral Homes to use New Media by Funeral Website and Marketing Consultant, Robin Heppell

Marketing Over CoffeeMarketing Over Coffee: I listen to this podcast religiously. Christopher Penn and John Wall will keep you up to date in marketing with “New Media” and the featured post is where they talk briefly about New Media and funeral service. You will also get tips on Search Engine Optimization, Email Marketing, Blogging, and Podcasting - I mean “Online Radio” Click Here

]]> http://www.funeralfuturist.com/marketing-experts-see-need-for-funeral-homes-new-media-2/feed/ 1 Compete Internally & Never Worry about your Competition http://www.funeralfuturist.com/compete-internally-never-worry-about-your-competition/ http://www.funeralfuturist.com/compete-internally-never-worry-about-your-competition/#comments Tue, 08 Jan 2008 15:04:25 +0000 Robin Heppell http://dev1.funeralfuturist.com/compete-internally-never-worry-about-your-competition/ Compete Internally & Never Worry about your Competition by Funeral Website and Marketing Consultant, Robin Heppell

Compete Internally & Never Worry about your Competition by Funeral Website and Marketing Consultant, Robin Heppell Selling Power Daily Report: I watch most of these video interviews and I find that about half of them could be applied to aspects of funeral service – particularly online promotion, human resources, and preneed sales. But my highlight video [...]]]> Compete Internally & Never Worry about your Competition by Funeral Website and Marketing Consultant, Robin Heppell

Competition funeral HomesSelling Power Daily Report: I watch most of these video interviews and I find that about half of them could be applied to aspects of funeral service – particularly online promotion, human resources, and preneed sales. But my highlight video is one on Competition with Alan Cervasio, VP Sales Marriott Vacation Club International.

Watch the video >>

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